Fernando Sanchez

Fernando Sanchez is the founder of Fernando Sanchez Beleza in Orlando. He works as a hairdresser, manager, entrepreneur and technical trainer, and specializes in cuts, coloring, highlights, hair extensions and hair prostheses.

His career has taken him through more than 30 countries, including Italy, France, Spain, Russia and Ukraine, with work in Brazil and across Europe. He ran three salons in Spain and earlier worked in large salons in São Paulo and Minas Gerais, Brazil. He has led projects on brand expansion, cosmetic product development and international positioning, and gives trainings and lectures. He worked on stage among the six best hairdressers in the world in 2006.

He created the Lumiess cosmetics brand, where he serves as creator and ambassador, and an online course called Trilogia do Visagismo. He is a pioneer of visagism techniques for cuts and coloring.