Endless Glow by Lola

Endless Glow by Lola is run by its owner, Lola, and operates from a studio in New Brighton after moving from an earlier Minneapolis location. The salon is open Monday to Friday 9am to 8pm, Saturday 10am to 3pm, and is closed on Sundays. Every service is by appointment only and walk-ins are not taken. Requests are booked through Square and are not confirmed until the salon accepts them, which can take up to 48 hours. For non-urgent questions and updates on a pending request, the salon prefers email or text to phone calls. The salon states that it is licensed and that its tanning technicians are certified.

Spray tanning is the core of the business. Tans are applied by airbrush and custom-blended to suit each client's skin tone, and for brides, to complement the wedding dress. The spray solution is proprietary and is meant to give a natural, even brown rather than an orange cast. Color develops through DHA, which reacts with the outer layer of skin. Before a session, clients are asked to avoid waxing or laser hair removal at least 48 hours ahead, to shave and exfoliate the day before, and to shower with water only at least eight hours before. Basic tan development takes 8 to 12 hours before the first shower, while a rapid tan takes 1 to 4 hours. The salon does not guarantee the result if the care instructions are not followed or over-the-counter products are used. A mobile tanning service is available, and a Before and After Care guide is published on the website.

Beyond tanning, the salon offers teeth whitening that the business describes as lightening teeth by several shades in one session, along with tooth gems. Scalp care is handled through Zen Scalp Renewal and the Scalp Sanctuary Experience, which starts with a scalp analysis and includes a custom herbal tea, a custom scalp facial blend, a double cleanse, exfoliation, a nourishing mask, steam, a stimulating massage and aromatherapy. The business says this treatment is designed to promote relaxation and stimulate hair growth. Lola's Sanctuary is the spa side of the studio, offering a traditional hammam, red light therapy, oleation, scalp therapy, luxury body polishing and yoni steams.

Competition tans include a one-day in-studio stage prep, starting at $175, and a two-day professional prep, starting at $225, both built on the signature Deep Mahogany base. Instant body bronzing is available in studio from $60 for a 30-minute full-body application, and on site for events, photo shoots and groups such as bridal parties. Bridal packages range from $100 to $399 and each includes two tanning sessions, with a trial tan recommended four to six weeks before the wedding. The Radiant Bride Package is listed at $361.25 after a 15 percent discount from $425, and the Diamond Package is described as having an individual value of approximately $520 to $595. Packages are non-refundable, non-transferable and valid for one year. Products are not returnable, though clothing may be exchanged within 30 days. The Minnesota Flying Dress Experience, a photoshoot using custom flying dresses, has been offered for about three years and includes dress rental only or a full-service option. Training includes one-on-one spray tan business training, advanced contour training, one-on-one teeth whitening training and online courses. The salon runs scholarship programs to help people start careers in beauty. It says its mission is to offer 5-star service and affordable luxury, and that it has been recognized in a Twin Cities magazine's best-of list, ranked first in a New Brighton best-of list, and named a Yelp Top-Recognized Salon.

Built on technical excellence and artistry, with a focus on a safe, inclusive space where clients feel comfortable with their own beauty.

The studio aims to feel like a safe and inclusive space for clients of all genders.