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DevEsthetics
DevEsthetics

DevEsthetics

Hair salon in Norristown, PA

DevEsthetics is a beauty business in Norristown, Pennsylvania, founded in 2019 by owner Devon Kelley. Devon started working in beauty in 2015, taking on bridal clients while still in college, and by 2018 had decided to make beauty a full-time career. She then used her business degree to open a studio of her own.

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About

DevEsthetics is a beauty business in Norristown, Pennsylvania, founded in 2019 by owner Devon Kelley. Devon started working in beauty in 2015, taking on bridal clients while still in college, and by 2018 had decided to make beauty a full-time career. She then used her business degree to open a studio of her own.

Event makeup is customized and includes false lashes, with appointments running about 1.5 hours. Pricing starts at $150 for an artist, or $165 for the master artist. Bridal clients begin with a trial of roughly 2 hours, which goes over the look, lash options and what the client has planned for the day. The wedding-day makeup session then runs about 1.5 hours. Bridesmaids and other party members each book a one-hour session. On-site bridal service needs a group of at least five; brides-only or smaller groups can ask about availability. Bridal bookings typically fill four to six months in advance, and the studio suggests holding a trial two to three months before the wedding. The date is reserved only after the signed contract comes back by email and a non-refundable deposit is paid. Away-from-home appointments have taken place in Florida, Georgia, Virginia, Colorado, New York, New Jersey, Massachusetts and Rhode Island. Travel fees depend on the location, how many artists are needed and the date.

The makeup education side includes a 2-hour basic everyday lesson at $200 and a 3-hour glam lesson at $300 that covers event looks, false lash application, long-wear tips and photo-friendly products. Group classes are demo-style and priced by consultation. A masterclass for working and aspiring makeup artists covers techniques and business skills and is priced by inquiry.

Laser hair removal is performed with the Sciton BARE HR system, which the business describes as among the fastest and most comfortable devices available. Single sessions are priced by area, from $75 for small areas such as the upper lip or chin up to $750 for a full body treatment. Six-treatment packages and a 12-month unlimited option are offered for each area, and the business says its laser prices are its lowest ever, with current specials listed under Packages on the booking tab. Laser is offered in Norristown and surrounding areas.

Other services include lash lifts, eyebrow lamination, waxing and airbrush spray tans, along with permanent makeup in powder brows and lip blush. Clients can text or email the business, which says that is the fastest way to reach it, and can book online at any time. Changes and cancellations need 24 hours' notice during business hours, and a credit card must be kept on file to schedule.

Uses traditional makeup techniques rather than airbrush for makeup, and aims to leave each client looking and feeling their best and feeling like a valued client and friend.

A lively, welcoming and relaxed setting where, according to the business, everyone is welcome.

Services

Final prices may vary.

Event, bridal and party makeup, with trials for brides and bridal party members.

  • Event Makeup - Artist $150+
  • Event Makeup - Master Artist $165
  • Basic Everyday Makeup Lesson $200
  • Glam Makeup Lesson $300
  • Group Makeup Lesson Price at booking
  • Powder Brows Annual Touch Up $350+
  • Lip Blush $700+
  • Powder Brows $700+

Brow, lip, chin and nose waxing in regular or sensitive options, plus brow tinting and tweezing.

  • Chin Wax $15
  • Lip Wax $15
  • Nose Wax $15
  • Eyebrow Tint Only $25
  • Eyebrow Tweeze $25+
  • Eyebrow Wax $35+
  • Eyebrow Wax and Tint $55+

Airbrush-applied standard and rapid spray tans.

  • Standard Spray Tan $60
  • Rapid Spray Tan $65

Single laser sessions by area, with six-treatment and 12-month unlimited packages.

  • Laser Chin (single) $75
  • Laser Hands & Fingers (single) $75
  • Laser Stomach Happy Trail (single) $75
  • Laser Upper Lip (single) $75
  • Laser Feet & Toes (single) $85
  • Laser Neck Back (single) $85
  • Laser Neck Front (single) $85
  • Laser Under Arms (single) $105
  • Laser Forearms (single) $135
  • Laser Face (single) $145
  • Laser Upper Thighs (single) $195
  • Laser Bikini (single) $210
  • Laser Full Arms (single) $210
  • Laser Lower Legs (single) $210
  • Laser Stomach Full (single) $210
  • Laser Brazilian Bikini (single) $225
  • Laser Chest (single) $225
  • Laser Back (single) $240
  • Laser Full Legs (single) $270
  • Laser Full Body (single) $750

Lash lifts with tint, and tint-only service.

  • Lash Tint Only $30
  • Lash Lift & Tint $155

Pigment shading of the brows using a digital device, completed over two sessions.

  • Eyebrow Lamination $145
  • Consultation $40
  • Annual Touch Up $350+
  • Full Arms $210
  • Lower Legs $210
  • Back $240
  • Full Legs $270
  • Full Body $750
  • Forearms $135
  • Face $145
  • Upper Thighs $195
  • Bikini $210
  • Stomach: Full $210
  • Brazilian Bikini $225
  • Chest $225
  • Chin $75
  • Hands & Fingers $75
  • Stomach "Happy Trail" $75
  • Upper Lip $75
  • Feet & Toes $85
  • Neck: Back $85
  • Neck: Front $85
  • Under Arms $105

Photos

  • waxing station supplies on a counter in the treatment room
  • client skin before laser hair removal treatment
  • client skin after laser hair removal treatment
  • underarm before laser hair removal
  • underarm after laser hair removal showing smooth skin
  • Two women chatting in a bright treatment room

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.devesthetics.com (opens in a new tab)

Highlights
  • Sciton BARE HR laser system for hair removal, with single sessions, six-treatment packages and a 12-month unlimited option
  • Airbrush spray tanning in standard and rapid options
  • Lash lift using a keratin infusion treatment, which the business claims adds 40 percent more lash volume
  • Permanent makeup using sterile, disposable needles and supplies
  • Bridal trials and on-site bridal makeup for groups of five or more
  • Makeup lessons from beginner everyday looks to a masterclass for working artists
Good for
  • Bridal parties
  • Brides booking a trial
  • Event makeup
  • Beginners learning everyday makeup
  • Aspiring makeup artists
  • Clients planning repeat laser sessions
  • Spray tan before an event
Treats
  • Unwanted hair
  • Brow shaping and fullness
  • Lash volume
  • Bridal makeup
  • Event makeup
  • Permanent brow or lip color
Techniques
  • Airbrush spray tanning
  • Sciton BARE HR laser hair removal
  • Keratin lash lift
  • False lash application
  • Eyebrow lamination
  • Powder brows (micropigmentation)
  • Lip blush
  • Regular and sensitive waxing
  • Traditional makeup application

Products & treatments

  • Keratin Infusion lash lift treatment
  • Paraben-free, sulfate-free, vegan spray tan solution
  • Sterile single-use needle cartridges for permanent makeup

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