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Cheeky Strut
Cheeky Strut

Cheeky Strut

Hair salon · 2 locations

Cheeky Strut opened downtown in 2009 and describes itself as a high-end, boutique salon. It is known for hair transformations, lived-in color and hair extensions. The team includes a salon director and principal artist, a general manager, an assistant manager, a front desk manager, and a curator for emerging artists, along with a social media manager.

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About

Cheeky Strut opened downtown in 2009 and describes itself as a high-end, boutique salon. It is known for hair transformations, lived-in color and hair extensions. The team includes a salon director and principal artist, a general manager, an assistant manager, a front desk manager, and a curator for emerging artists, along with a social media manager.

Color pricing is a starting point and can change with service time and the products used, so clients can ask for a quote beforehand or share a budget with their stylist. Major color services scheduled for four hours or more may require a 50% deposit. Appointments are secured with a pre-authorized major credit card, and new clients may be asked to complete an intake form, liability waiver or policy acknowledgment. The salon suggests avoiding turtlenecks, hoodies, high-neck tops and light shirts, especially before dark color. Online booking covers groups, packages and gift cards, and the booking system sends confirmations and reminders. Changes or cancellations with less than 24 hours notice for appointments under four hours, or less than 48 hours for longer ones, incur a 50% fee. Cancellations within two hours and no-shows are charged in full. Hours are Monday noon to 9 PM, Tuesday through Friday 9 AM to 9 PM, and Saturday 9 AM to 4 PM, with Sunday closed. Parking includes two spots on the south side of the building and five in the Custer lot across the street, and metered street parking is free on weekday evenings and all day Saturday, paid through the Motu app.

Extensions follow a set order. First-time clients book an extension consultation before an installation, and pricing is discussed by phone or in consultation. Installations are scheduled only after the hair is paid for in full. Custom coloring is included with extension hair bought through the salon, and that hair belongs to the client, although the salon is not responsible for extensions damaged or discolored after installation.

Cheeky + Co East at 3655 Lake Eastbrook Blvd SE is an independent chair rental salon where each stylist runs an independent business, and its page lists thirteen independent artists. Its general manager also serves as bridal coordinator. Bridal teams at the downtown salon travel to locations up to 65 miles away, include a pre-wedding trial within two months of the wedding for in-state brides, and recommend booking at least 12 months ahead with a deposit to hold the date. Bridal party invoices go out at least a month before the wedding and are due seven days before. The downtown phone is 616-272-3123, the East location's is (616) 289-1956, and the email is info@cheekystrut.com.

The salon starts with a consultation and hair mapping so services are planned around each client before any color or cut begins.

The salon presents itself as a high-end, boutique space in downtown Grand Rapids.

Locations

Specials & promotions

  • Four Seasons Scalp Reset: six 30-minute services

    $300

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • Four Seasons Scalp Reset: twelve 30-minute services

    $600

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • Scalp Reset Deluxe: six 60-minute services

    $660

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • Scalp Reset Deluxe: twelve 60-minute services

    $1,350

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • Scalp Reset Deluxe: six 60-minute services with blowouts

    $970

    Blowouts included.

    On their website as of Nov 1, 2026 · Where we saw it

  • Scalp Reset Deluxe: twelve 60-minute services with blowouts

    $1,950

    Blowouts included.

    On their website as of Nov 1, 2026 · Where we saw it

  • The Full Reset: six 75-minute services

    $800

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • The Full Reset: twelve 75-minute services

    $1,600

    Blowouts not included in packages.

    On their website as of Nov 1, 2026 · Where we saw it

  • The Full Reset: six 75-minute services with blowouts

    $1,100

    Blowouts included.

    On their website as of Nov 1, 2026 · Where we saw it

  • The Full Reset: twelve 75-minute services with blowouts

    $2,200

    Blowouts included.

    On their website as of Nov 1, 2026 · Where we saw it

Services

Final prices may vary.

Root touch-ups, flash, partial and full highlights, all over color, bleach and tone, gloss and balayage, priced by level from a starting point.

  • Gloss $40
  • Root Touch Up Level 1 $80
  • Root Touch Up Level 2 $85
  • Root Touch Up Level 3 $95
  • Root Touch Up Level 4 $100
  • Root Touch Up Level 5 $105
  • Flash Highlight Salon Assistant $110
  • Root Touch Up Level 6 $115
  • Flash Highlight Level 1 $120
  • All Over Color Level 1 $125
  • Bleach & Tone Salon Assistant $125
  • Flash Highlight Level 2 $125
  • Root Touch Up Level 10 $125
  • Root Touch Up Level 7 $125
  • All Over Color Level 2 $130
  • Flash Highlight Level 3 $130
  • All Over Color Level 3 $135
  • Bleach & Tone Level 1 $135
  • Flash Highlight Level 4 $135
  • All Over Color Level 4 $140
  • Bleach & Tone Level 2 $140
  • Flash Highlight Level 5 $140
  • Bleach & Tone Level 3 $145
  • Flash Highlight Level 6 $145
  • All Over Color Level 5 $150
  • Bleach & Tone Level 4 $150
  • Flash Highlight Level 7 $150
  • Partial Highlight Salon Assistant $150
  • All Over Color Level 6 $155
  • Bleach & Tone Level 5 $160
  • All Over Color Level 7 $165
  • Partial Highlight Level 1 $165
  • All Over Color Level 10 $170
  • Bleach & Tone Level 6 $170
  • Flash Highlight Level 10 $175
  • Partial Highlight Level 2 $175
  • Bleach & Tone Level 7 $180
  • Partial Highlight Level 3 $185
  • Full Highlight Salon Assistant $190
  • Partial Highlight Level 4 $195
  • Salon Assistant Balayage $200
  • Full Highlight Level 1 $205
  • Partial Highlight Level 5 $205
  • Full Highlight Level 2 $215
  • Partial Highlight Level 6 $215
  • Balayage Level 1 $220
  • Full Highlight Level 3 $225
  • Partial Highlight Level 7 $225
  • Balayage Level 2 $230
  • Full Highlight Level 4 $235
  • Balayage Level 3 $240
  • Full Highlight Level 5 $245
  • Balayage Level 4 $250
  • Full Highlight Level 6 $255
  • Balayage Level 5 $260
  • Partial Highlight Level 10 $260
  • Full Highlight Level 7 $265
  • Balayage Level 6 $270
  • Balayage Level 7 $280
  • Full Highlight Level 10 $325
  • Balayage Level 10 $330
  • Corrective Color, Extension Color & Fashion Color Price at booking
  • Mens Color Price at booking
  • Root Touch Up $80+
  • Flash Highlight $110+
  • All Over Color $125+
  • Bleach & Tone $125+
  • Partial Highlight $150+
  • Full Highlight $190+
  • Balayage $200+

Barber cuts, dry cuts, children's cuts for ages 10 and under, and bang trims or clean-ups for previous clients.

  • Bang Trim (Same Stylist) $5
  • Men's Clean Up $10
  • Bang Trim (New Stylist) $20
  • Children's Cut Salon Assistant $25
  • Barber Cut Salon Assistant $30
  • Children's Cut Level 1 $30
  • Dry Cut Salon Assistant $30
  • Children's Cut Level 2 $35
  • Dry Cut Level 1 $36
  • Barber Cut Level 1 $40
  • Children's Cut Level 3 $40
  • Dry Cut Level 2 $42
  • Barber Cut Level 2 $45
  • Children's Cut Level 4 $45
  • Dry Cut Level 3 $48
  • Barber Cut Level 3 $50
  • Children's Cut Level 5 $50
  • Dry Cut Level 4 $54
  • Barber Cut Level 4 $55
  • Children's Cut Level 6 $55
  • Barber Cut Level 5 $60
  • Children's Cut Level 7 $60
  • Dry Cut Level 5 $60
  • Barber Cut Level 6 $65
  • Dry Cut Level 6 $66
  • Barber Cut Level 10 $70
  • Barber Cut Level 7 $70
  • Dry Cut Level 7 $72
  • Dry Cut Level 10 $75

Scalp care sessions of 30, 60 or 75 minutes, sold as multi-visit packages, with or without blowouts.

  • Four Seasons Scalp Reset 6 x 30-minute $300
  • Four Seasons Scalp Reset 12 x 30-minute $600
  • Scalp Reset Deluxe 6 x 60-minute $660
  • Full Reset 6 x 75-minute $800
  • Scalp Reset Deluxe 6 x 60-minute with blowouts $970
  • Full Reset 6 x 75-minute with blowouts $1,100
  • Scalp Reset Deluxe 12 x 60-minute $1,350
  • Full Reset 12 x 75-minute $1,600
  • Scalp Reset Deluxe 12 x 60-minute with blowouts $1,950
  • Full Reset 12 x 75-minute with blowouts $2,200

Event makeup, a one-on-one makeup lesson, eyebrow waxing and eyebrow tinting.

  • Eyebrow Tint $30
  • Eyebrow Wax $30
  • Event Makeup Price at booking

Blow-out styling, updos, tinsel, silk press, a keratin smoothing treatment and curly perms.

  • Tinsel $5
  • Blow Out Style $15
  • Updo $125
  • Silk Press $125
  • Keratin Treatment $280
  • Curly Perm $300

Add-on treatments for color and scalp care, including Malibu, Chroma Gloss, Oribe products, Metal Detox and Fusio options.

  • Malibu $10
  • Chroma Gloss $15
  • Oribe Mirror Glaze $15
  • Oribe Serene Scalp Scrub $15
  • Metal Detox $25
  • Fusio Dose $35
  • Fusio Luxe $45

Hair extensions in K-Tips, tapes, wefts and Duro or Fortune Favors styles, with custom coloring of salon-purchased hair.

  • Duro Or Fortune Favors Price at booking
  • Extension Color Price at booking
  • K-Tips Price at booking
  • Tapes Price at booking
  • Wefts (Beaded Row, Hand Tied or Machine Weft) Price at booking

Bridal hair and makeup with a pre-wedding trial, and travel to locations up to 65 miles away.

  • Bridal Hair & Makeup Price at booking
  • Hair coloring appointments Price at booking
  • Hair extensions Price at booking
  • Extension Consultation Price at booking
  • Children's Cut $25+
  • Barber Cut $30+
  • Dry Cut $30+
  • The Four Seasons Scalp Reset A. Six 30-minute services $300
  • The Four Seasons Scalp Reset B. Twelve 30-minute services $600
  • Scalp Reset Deluxe A. Six 60-minute services $660
  • The Full Reset A. Six 75-minute services $800
  • Scalp Reset Deluxe C. Six 60-minute services, blowouts included $970
  • The Full Reset C. Six 75-minute services, blowouts included $1,100
  • Scalp Reset Deluxe B. Twelve 60-minute services $1,350
  • The Full Reset B. Twelve 75-minute services $1,600
  • Scalp Reset Deluxe D. Twelve 60-minute services, blowouts included $1,950
  • The Full Reset D. Twelve 75-minute services, blowouts included $2,200

Photos

  • Salon front desk with neon Cheeky Strut sign
  • Stylist combing long blonde hair during extension work
  • Two women back to back with blonde and curly hair, brand text
  • Head spa bed and sink in moody sepia light
  • Bright salon lobby with reception desk and neon sign
  • Storefront entrance with gold Cheeky Strut + Co. sign
  • Two women posed together in a light studio
  • Modern salon with lit mirrors and styling stations
  • Three women smiling together in the salon
  • Salon with long white counter and bar stools
  • Two women posing together in the salon
  • Lounge area beside a wood-cabinet kitchenette
Highlights
  • Hair transformations and lived-in color, the salon's stated specialties
  • Extensions with K-Tips, tapes, wefts and Duro or Fortune Favors, after a consultation
  • Head spa packages including Four Seasons Scalp Reset, Scalp Reset Deluxe and Full Reset, with or without blowouts
  • Balayage, full highlight and partial highlight services include a K18 treatment and blow-dry
  • Bridal hair and makeup with a pre-wedding trial and travel up to 65 miles
Good for
  • hair transformations
  • lived-in color
  • hair extensions
  • bridal parties
  • maintenance highlights for previous clients
  • men's color
  • children's haircuts for ages 10 and under
  • barber cuts
  • scalp care packages
  • bang trims for previous clients
Treats
  • grown-out roots
  • gray coverage
  • hair transformations
  • dimensional color
  • scalp care
  • bang trims
Techniques
  • balayage
  • full highlight
  • partial highlight
  • flash highlight
  • all over color
  • bleach and tone
  • gloss
  • root touch-up
  • hair mapping
  • keratin smoothing treatment

Products & treatments

  • K18
  • Oribe
  • Fusio
  • Malibu
  • Metal Detox
  • Chroma Gloss

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