Cassandra Wright Esthetics

Cassandra Wright Esthetics is run by its owner, Cassandra Wright, who also performs the treatments. She opened the business after finishing esthetics school, drawing on earlier experience in leadership roles. The practice started in a one-room suite and moved into a larger office within its first year.

Visits begin with a look at the client's skin, and treatments and homecare product suggestions are chosen from that. The business states that it does not upsell. Facials are customized to each client rather than sold as a fixed script.

The menu has three services. Acne Bootcamp Follow Up is a one-hour ongoing treatment, booked every two to three weeks, that requires a full consultation and a personal homecare routine before treatments start. The Wright Reset is a customized facial of one hour and fifteen minutes at $135, which may include gentle exfoliation or dermaplaning, LED, targeted skincare, massage and a heated eye mask, depending on the skin's needs that day; it blends Western clinical skincare with Korean-inspired rituals. The Corrective is a personalized advanced treatment of one hour and twenty minutes at $175, which may include chemical peels, nano infusion, LED or other corrective techniques, and is offered to established clients who have a homecare routine created by Cassandra.

Clients are asked to arrive with a clean face and to bring a list of the product names and brands they currently use. The business reserves the right to refuse service for any reason, and says repeated cancellations or no-shows, refusing to follow company policies or inappropriate behavior may lead to refusal. Gift cards are sold as eGift cards in amounts of $50, $83, $100, $150 or a custom amount. An online shop lists 83 products, including cleansers, serums, moisturizers, sunscreens, toners and masks.

Treatments are recommended based on each client's skin, with no upselling, and the business says it pairs advanced clinical training with a luxury experience.

The business describes its visits as a luxury experience.