BROWS BY SHELLY

Brows by Shelly offers ombre powder brows, a permanent makeup technique. Brows are customized to each client, with the aim of a natural, everyday makeup look. According to the studio, the technique is its most advanced and in-demand brow service, and the powdered look lasts up to three years.

Appointments are booked online through a scheduling page that groups services under Shelly, senior artists, junior artists, other services and trainings. Pricing varies by artist according to experience, expertise and technique, so the cost of a first session and later touch-ups depends on who the client books with.

The studio also sells permanent makeup supplies and courses. The shop is organized into anesthetics, pigments, machines and needles, tools, and accessories, and Affirm payment is available on product orders over $35.

Ombre powder brow training is offered at beginner and advanced levels. The 3-day beginner course covers fundamentals, brow mapping and shaping, machine use, color theory and a gradient finish, while the wider training also covers building a business, attracting clients and creating a studio experience. Sessions can be private one-on-one or small group, and each includes a Beginner's Kit or an Advanced Kit. Students book on the site, then the studio contacts them to set a date, and financing options are available. The studio describes its training as the highest level of education in artistry and business.

Brows are customized to each client, aiming for a natural, everyday makeup look. The studio says the technique suits all skin and hair types.