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Bleach London
Bleach London

Bleach London

Hair salon · 3 locations

Bleach London started when co-founder Alex Brownsell bleached and coloured friends' hair at home. The experiments grew into a single chair in a corner of a nail bar and then a full salon. The Dalston salon is the original East London flagship, and the brand now also has a Brixton salon and a four-chair salon in Los Angeles, its first in-person space in the USA.

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About

Bleach London started when co-founder Alex Brownsell bleached and coloured friends' hair at home. The experiments grew into a single chair in a corner of a nail bar and then a full salon. The Dalston salon is the original East London flagship, and the brand now also has a Brixton salon and a four-chair salon in Los Angeles, its first in-person space in the USA.

The company says it was the first salon to focus on colour rather than cutting, and it describes itself as London's leading colour salon. Demand in the salons led to an at-home range of bleach kits, toners, semi-permanent dyes and care products, with formulas refined over ten years. The site also says the products have been used by celebrities, on runways and on magazine covers.

Every visit begins with a consultation, which must take place at least 48 hours before the appointment. Consultations don't need to be booked, so anyone can drop in to talk through their hair with a stylist. Prices depend on the service and the stylist. A first appointment includes products, a treatment, a trim and a blow dry, and every colour service includes a toner, Plex treatment and blow dry. Add-ons such as Double Toner or Cleanse can only be added to a colour service, not booked alone.

Dalston and Brixton are open Tuesday to Friday 10am to 8pm and Saturday 10am to 7pm, and closed on Sundays and Mondays. The Los Angeles salon is open Wednesday to Saturday 10am to 7pm and takes appointments only. A 50% deposit secures a booking and goes toward the service price, but it isn't refunded for no-shows. Cancellations or changes need at least 48 hours' notice. Clients arriving more than 15 minutes late may have their appointment cancelled or moved. Under-16s must be accompanied by a parent or guardian, and colour services are not carried out on under-16s. An allergy test must be done at least 48 hours before an appointment.

The brand focuses on vegan, PETA-approved products in recycled and recyclable packaging, and it has offered refillable glass bottles and a plastic-free shampoo bar. It does not use palm oil directly and is working to replace palm-derived ingredients from some suppliers.

Locations in Los Angeles

Locations in other areas

2 more, by area. Open one to see its locations.

  • Elsewhere 2 locations
    • Dalston 420 Kingsland Rd, London, E8 4AA
    • Brixton 195 Ferndale Road, London, SW9 8BA

Services

Final prices may vary.

Extra steps such as toning, root smudging, a trim, a cleanse, colour boosts and darker roots, added to a colour service.

  • Double Toner $25
  • Root smudge $38
  • Secret trim $46
  • Cleanse $57
  • Super Cool Colour add-on $69
  • Darker roots $74

Bleach-based lightening, from bleach bit on the roots or full head to balayage and a larger half-head bleach bit.

  • Bleach bit (roots) $125
  • Bleach bit (full) $147
  • Bleach bit + tint (roots) $163
  • Bleach bit + tint (full) $184
  • Big bleach bit (half head) $203
  • Balayage $223

Tints, toners, colour corrections and Creative Colour, with prices for roots, full colour and dark-to-light or light-to-dark corrections.

  • Creative Colour $69+
  • Super Cool Colour / Toner $115
  • Tint (roots) $121
  • Colour correction (light to dark) $184
  • Tint (full/roots dyed in) $184
  • Colour correction (dark to light) $387

Haircuts for short and long hair, plus curly cuts with a wash and dry or a dry shape refresh.

  • Cutting Short (above shoulders) $57
  • Cutting Long (below shoulders) $69
  • Curly dry cut (shape refresh) $82
  • Curly cut (wash and dry) $125

Online 1:1 Zoom tutorials with a stylist, booked by email link after buying products.

  • 1:1 Tutorials Price at booking

Tape, stick tip, keratin bond and LA weave extensions, plus extension removal.

  • Extension removal $80
  • Keratin bond extensions $150+
  • LA weave extensions $150+
  • Stick tip extensions $150+
  • Tape extensions $150+

Face frame, T-section, half and full highlights, Diplights, Back 2 Back highlights and Virgin highlights.

  • Face frame $109
  • T-Section $150
  • Highlights (half) $209
  • Diplights (half) $223
  • Back 2 Back Highlights (half) $234
  • Highlights (full) $255
  • Diplights (full) $267
  • Back 2 Back Highlights (full) $309
  • Virgin highlights / Diplights $324

Root colour for regrowth, priced by how many weeks or centimetres of growth there is.

  • Roots Standard (6-8 weeks/2cm) $191
  • Roots Big (10+ weeks/3cm+) $248

A salon consultation, which can be booked or dropped in on and is required before an appointment.

  • Salon consultation Price at booking

Ayurvedic head massage, K18 treatment and keratin smoothing treatment.

  • De-stress head massage (Ayurvedic) $25
  • K18 treatment $40
  • Keratin smoothing treatment $125+

Full-colour services for clients priced by hair length and thickness, from short to very thick hair.

  • Virgin V Short $191
  • Virgin Short $248
  • Virgin Medium $267
  • Virgin Long or very thick $319

Photos

  • Customer selfie showing orange hair and makeup result
  • Customer back view of vivid orange wavy hair
  • Customer smiling selfie with orange hair
  • Customer mirror selfie with bright orange hair
  • Customer smiling with pink semi-permanent hair
  • Leopard-print hair art on buzzed hair, two views
  • Before and after of a bleached money piece on curly hair
  • Before and after of a bleached and toned buzzcut
  • Before and after of a full head bleached from dark brown to blonde
  • Dalston salon storefront with black facade and BLEACH sign
  • Brixton salon storefront with navy facade and BLEACH London sign
  • Salon interior with sculptural black shampoo stations

Also on the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.bleachlondon.com (opens in a new tab)

Highlights
  • Bleachlights menu, from bleach bit options to balayage
  • Virgin colour services priced by hair length and thickness
  • Vegan haircare line with refillable and plastic-free options
  • Online 1:1 Zoom tutorials with a stylist, booked after buying products
  • 50% deposit secures a booking, with 48 hours' notice needed to change it
  • Free shipping on online orders above £30
Good for
  • colour-led services
  • lightening and balayage
  • clients who want to learn home colour
  • curly hair cuts
  • walk-in consultations
  • clients with hair extensions
  • shoppers wanting vegan hair products
Treats
  • colour correction
  • root maintenance
  • lightening hair
  • toning
  • damaged hair care
  • hair extensions
  • curly hair shaping
Techniques
  • bleach bit
  • balayage
  • highlights and Diplights
  • face frame and T-section highlights
  • Virgin highlights
  • Plex treatment
  • K18 treatment
  • keratin smoothing treatment
  • Ayurvedic head massage
  • tape extensions

Products & treatments

  • Super Cool Colour semi-permanent dyes
  • Permanent high lift tints
  • Reincarnation shampoo, conditioner and mask
  • Purple toning shampoo
  • Rosé Shampoo Bar
  • Rosé Shampoo and Conditioner
  • Total Bleach
  • Plex Bleach
  • Low And Slow Bleach Kit
  • No Bleach Bleach
  • White Toner
  • Champagne Super Toner Kit
  • Copper Toner Kit
  • Eco coconut bowl and tint brush

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