BEAUTYWYLD

BeautyWyld is a makeup, brow and lash studio in Brentwood. The studio describes itself as a luxury space, and says its goal is polished glamour with natural-looking routines that are easy to keep up for everyday women.

Lash work is the core of the menu. A classic full set is $260 and a hybrid or volume full set is $330, with two- and three-week fills priced separately. Lash lifts come with or without tint, and a keratin lift with tint is also offered. The studio sells Public Beauty lash growth serum. Lash appointments run longer than at some salons, which the studio attributes to its quality-first approach. Brow services include lamination, which shapes and sets brows and includes cleanup and tint, as well as standalone cleanup and tint using a vegetable-based dye. Brows can be waxed or tweezed with a hypoallergenic wax. For a brow makeover, the studio suggests waiting two to four months of growth, including after waxing elsewhere.

Makeup ranges from an application that can be adjusted from soft glow to full glam, to makeup with temporary party lashes, to strip lashes or individual flares for one to three days of wear. Bridal makeup, a bridal trial to plan the look, and bridesmaid makeup with lashes are all done in the studio, and food and champagne can be arranged for bridal parties on request. Makeup lessons with Jocelyn King take place in the studio or at the client's location. Options include a two-hour lesson on one everyday look, a three-hour lesson covering day and night looks, a group lesson for two to four people, and a two-hour shopping session at two beauty retailers with artist discounts of up to 40 percent. On-location lessons add a $100 travel fee.

Booking requires a card on file. Cancellations or no-shows within 12 hours are charged the full service price, and cancellations made 12 to 24 hours ahead are charged half. Appointments arriving more than 15 minutes late may be cancelled or rescheduled. New clients who already have lashes need a lash consultation before a lash service can be booked. Parking is available in space #21.

The studio aims for lashes and makeup that look natural and need little upkeep. It works each lash set until it is right, isolating lashes so none are glued together and avoiding over-gluing or over-processing.