Beauty Supply
Hair salon in New York, NY
Beauty Supply is a hair salon on the third floor of 247 Centre Street in SoHo. It was founded in 2021 by celebrity colorist Emaly Baum, also known as Emaly B. The salon describes its style as downtown, with a relaxed, effortlessly cool approach to hair.
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Beauty Supply is a hair salon on the third floor of 247 Centre Street in SoHo. It was founded in 2021 by celebrity colorist Emaly Baum, also known as Emaly B. The salon describes its style as downtown, with a relaxed, effortlessly cool approach to hair.
The salon says it was built on the idea of beauty without ego, aiming for a welcoming, fun space where clients feel guided and at ease. Its stated mission is to bring high-level expertise to luxury haircare in an approachable way.
Color is the core of the menu, covering glosses, single and double process, face frames, tint backs, partial and full highlights, and combined color with highlights. Haircuts and blowouts are also offered, and cuts are booked with Tiffani or Tiffany through the Book Now button. Extensions, up-dos and event styling are arranged by calling the salon.
New clients start by booking a consultation, and first-time visitors need one before any color service. Color consultations are taken by Cara, Astrid or Ashley. Cancellations need 24 hours' notice, otherwise the full missed service is charged to the card used to book. If a client is not satisfied, the salon offers a complimentary adjustment within two weeks of a service, with the original provider.
Focuses on expert color and cutting delivered in an unpretentious, approachable downtown style, with clients guided through their appointment.
Welcoming and fun, with a downtown feel.
Services
Final prices may vary.
Glosses, single and double process, face frames, base breaks, tint backs, partial and full highlights, and single process combined with highlights.
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Gloss $125+
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Single Process $150+
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Base Break $175+
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Face Frame $175+
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Partial Highlight $250+
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Transformation $300+
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Double Process $325+
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Full Highlight $350+
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Single + Highlight $400+
Haircuts and blowouts, with cuts booked through Tiffani or Tiffany.
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Blowout $100+
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Haircut $175+
Photos
Meet the team
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Ashley
Colorist
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Astrid
Colorist
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Cara
Colorist
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Carlyn
Stylist
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Emaly
Owner + Colorist
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Hadiya
Colorist
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Jordan
Stylist
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Kimberley
Colorist
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Nicole
Colorist
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Sada
Colorist
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Saint
Colorist
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Sarah
Colorist
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Tiffani
Stylist
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Tiffany
Stylist
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.beautysupplynewyork.com (opens in a new tab)
- Highlights
- Founded by celebrity colorist Emaly Baum
- Consultation required before a first color service
- Complimentary adjustment within two weeks, with the original provider
- Colorists working from brunette-to-blonde transformations to subtle gloss and enhancement work
- Bridal trials booked through Tiffani, or by email with Tiffany
- Extensions and event styling arranged by phone
- Good for
- first-time color clients
- brunettes going blonde
- low-maintenance color
- lived-in color
- bridal hair
- event styling
- Afro-textured hair color
- fashion-minded clients
- Treats
- brunettes to blonde
- dimension and highlights
- grow-out maintenance
- hair health
- eye and skin tone enhancement
- bridal styling
- up-dos
- Techniques
- balayage
- dimensional highlights
- foil highlights
- single process color
- double process color
- face frame
- base break
- base bump
- tint back
- gloss
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