Beauty by Yiyus

The studio focuses on semi-permanent brows and lips. Its lip blush tattoo, listed at $425, enhances lip color, shape and fullness by implanting pigment. Its ombré powder brows, listed at $550, create a gradient from a lighter front to a darker tail. Results for both typically last one to three years. The studio says ombré powder brows suit all skin types, including oily skin, and that lip blush tattoo suits all skin tones.

Each treatment is planned around the client's features, skin and the result they want. Bookings require a non-refundable deposit, and financing is available through Cherry, split into monthly installments. The studio describes its space as professional and welcoming, with the goal of feeling comfortable, relaxing and empowering for women. Existing clients can book touch-ups timed to how long ago the original treatment was done, and each touch-up takes about an hour.

Training is a large part of the business. PMU Fundamentals is an AAM-certified beginner course with no prerequisites and no license needed to enroll. It runs six in-studio days across 11 modules, is taught in English and Spanish with materials in both languages, and includes a starter kit with a machine, cartridges, pigments and supplies. The studio arranges models for supervised practice. Advanced one-to-one training is a private two-day program for artists already working on clients. It requires a completed foundational PMU course, includes 60 days of follow-up support, and is open to artists who trained elsewhere. Lip Neutralization Training is a one to two day color-correction course for hyperpigmented lips. It requires prior lip blush training or experience and ends with a certificate of completion. The studio says it is a class most academies skip.

The studio says it holds to high standards and uses current techniques, with each permanent makeup plan personalized to the client's features, skin and desired result.

The studio describes itself as a professional, welcoming space aimed at making women feel comfortable, relaxed and empowered.