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Beauty by Sirena

Beauty by Sirena

Studio in Chelmsford, MA

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Beauty by Sirena is a one-person hair business operated by Sirena Rowe from Highlights Studio at 60 Chelmsford St. in Chelmsford. Hours are Monday, Wednesday and Friday from 10 AM to 4 PM, and Tuesday and Thursday from 2 PM to 8 PM, with the studio closed on weekends.

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About

Beauty by Sirena is a one-person hair business operated by Sirena Rowe from Highlights Studio at 60 Chelmsford St. in Chelmsford. Hours are Monday, Wednesday and Friday from 10 AM to 4 PM, and Tuesday and Thursday from 2 PM to 8 PM, with the studio closed on weekends.

The menu is built around color. Lived-in work such as balayage, partial and full foil highlights, mini highlights and dimensional finishes sits alongside permanent all-over color with full gray coverage, root retouches and demi-permanent toner, which adds shine and shifts the tone but does not cover gray. Most hair services include a complimentary wash and blow dry. Adult, teen, children's and clipper haircuts are listed, although the studio is not currently taking new clients for stand-alone haircuts.

Hair extensions are a major part of the practice. Sirena now works only with machine-weft extensions made from 100% human Remy hair, in shades such as balayage, rooted, sombre and two-toned highlighted wefts. Installs come in 1, 2 and 3 track sizes using traditional, waterfall or invisible bead techniques, and installation includes removing any previous extensions. Extension pricing is separate from installation and varies with volume and length, and extension packages, including a new guest package with a custom color match, start at $499. Wefts can be reused up to four times with proper care and are generally reinstalled every 6 to 8 weeks.

Booking works in a few ways. New clients can request an appointment by email, saying which service they want and whether daytime or evening times suit them, and they need a free 15-minute consultation before booking online. Returning clients can book online, with instant confirmation two days before the visit and the option to cancel or reschedule, and a waitlist is available for anyone hoping for an earlier opening. Clients who pair a chemical service with an extension installation qualify for a discounted rate. Hair purchased for extensions is non-refundable, and makeup and formal hairstyles are no longer offered.

A one-person studio focused on lived-in color and machine-weft extensions, with ongoing classes to keep techniques and product knowledge current.

Specials & promotions

  • Discounted extension installation when combined with a chemical service

    Clients receiving a chemical service in combination with their extension installation are eligible for a discounted rate.

    On their website as of Oct 30, 2026 · Where we saw it

Services

Final prices may vary.

Quick additions to a visit, including hair reshaping, root tap or color melt, and toner.

  • Hair reshaping $32+
  • Hair Reshaping add-on $32+
  • Root Tap or Color Melt $55+
  • Root Tap or Color Melt add-on $55+
  • Haircut $35–$65
  • Mini Highlight - Haircut Optional $95+
  • Partial Highlight/Balayage - Haircut Optional $135+
  • Permanent Color (all over) - Haircut Optional $135+
  • Permanent Retouch & Mini Highlight - Haircut Optional $135+
  • Full Highlight - Haircut Optional $165+
  • Balayage/Lived-in Color - Haircut Optional $185+
  • Hair Extension Installation Price at booking
  • Toner - Haircut Optional Price at booking

Gloss, toner, permanent all-over color and root retouches, with options for gray coverage.

  • Color Refresh Gloss $25+
  • Toner $75+
  • Permanent Retouch - Haircut Optional $85+
  • Permanent Color (all over) $135+
  • Permanent Retouch & Mini Highlight $135+
  • Demi-permanent/Toner only $75+
  • Permanent Root Retouch (1" regrowth) $85+
  • Extra Thick Hair $95
  • All Over Hair Color $135+
  • Permanent Root Retouch & Mini - Highlight $135+

A free 15-minute consultation for new clients before booking a service online.

  • Consultation Price at booking

Adult, teen, children's under 12 and clipper cuts.

  • Children Haircut (under 12) $35
  • Clipper Cut $40
  • Teen Haircut $45+
  • Adult Haircut $65+
  • Adult Haircuts $65+

Weft installs by track count, extension removal, and extension packages including a new guest package.

  • Hair Extension Removal $50
  • 1 Track Hair Extension Install $200
  • 1 Track Install $200
  • 2 Track Hair Extension Install $250
  • 2 Tracks Install $250
  • 3 Track Hair Extension Install $300
  • 3 Track Install $300
  • Hair Extension Package $499+
  • New Guest Hair Extension Package $499+
  • New Guest Extension Package Price at booking

Balayage, foil highlights, mini highlights and dimensional finishes, with retouch options.

  • Mini Highlight Retouch $95+
  • Mini Highlight $125+
  • Partial Highlight Retouch $135+
  • Partial Balayage Retouch $155+
  • Partial Highlight/Balayage $155+
  • Full Highlight Retouch $165+
  • Balayage Retouch $185+
  • Dimensional Partial Highlight $185
  • Full Highlight $185+
  • Balayage/Lived-in Color $215+
  • Dimensional Full Highlight $215
  • Dimensional Balayage $235
  • Retouch $95+
  • Partial Retouch $135+
  • Full Foil Retouch $165+
  • Partial Highlight $165+
  • Dimensional $235

Photos

  • Stylist in denim applying hairspray to client's curled hair
  • Three women with hair extension pieces in sunglasses
  • Stylist showing hair extension pieces to client

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.beautybysirena.com (opens in a new tab)

Highlights
  • Lived-in balayage and dimensional color, including gray blending and dark-to-light transitions
  • Machine-weft extensions in 100% human Remy hair with traditional, waterfall and invisible bead installs
  • Permanent color with 100% gray coverage using All-Nutrient haircolor
  • Complimentary wash and blow dry with most hair services
  • Free consultation for new clients and an online waitlist
Good for
  • Lived-in color
  • Gray blending
  • Weft extension installs
  • Dark-to-light color transitions
  • Clients who want a consultation before booking
  • Returning clients
Treats
  • Gray coverage
  • Gray blending
  • Hair length and volume
  • Shine and tone
  • Dimension and highlights
  • Haircuts
Techniques
  • Balayage
  • Foil highlights
  • Color melting
  • Root tap
  • Mini highlights
  • Dimensional color
  • Toner
  • Gloss
  • Hair reshaping
  • Traditional bead weft installation

Products & treatments

  • All-Nutrient haircolor
  • Blonde Me lightener by Schwarzkopf
  • Redken Shades EQ Gloss
  • Color WOW Dream Coat Spray
  • Kendra
  • IGK
  • 100% human Remy hair weft extensions

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