Sirena Rowe

Sirena Rowe owns Beauty by Sirena and works from Highlights Studio in Chelmsford, Massachusetts. She has worked as a beauty professional for over 20 years and has been doing hair extensions since 2004.

Her color work is built with balayage, foiling and color melting. That includes blending gray and lightening dark hair gradually. She studied color theory and formulation with Redken, Wella, All Nutrient and Oligo Professional. Her haircutting education through Redken, Sam Villa Education and BTC University includes precision cutting, texturizing and razor work. She holds a cosmetology instructor license, has taught color theory, and has mentored newer stylists.

She is a certified hair extension specialist and holds certifications from Bellami Hair and Hotheads for advanced weft installation. She works with K-tip, I-link, tape-in and hand-tied wefts from Cinderella Hair and Babe Hair. She currently works only with machine-tied wefts, offering traditional, waterfall and invisible bead installations. She regularly takes classes and workshops to stay current on trends and new products. She stopped offering makeup services in 2025 to concentrate on hair.