BE by Nubia

BE by Nubia is built around three parts: BE Academy, which offers education for stylists; BE Hair Loft, the salon where clients come for styling; and Nubé Haircare, a line of cruelty-free hair care products. Nubia Bonilla founded the business and works as its Master Artist.

BE Hair Loft suits people who are passionate about color and want a major transformation. The salon offers color correction, custom foiling and hair extensions, and it lists dark hair work among its focus areas. A $25 color consultation is required before all hair appointments. Services start at $500 for foiling, $900 for color correction and $1,200 for extensions, and the salon lists indicative rates by artist level.

Visits are private. The space is a private salon room with no waiting area or front desk, and bookings are by appointment only. Clients can book exclusively with the founder. Free parking is on site, and clients are offered complimentary drinks and snacks from a beverage menu. The space also has several charging stations, free WiFi and LED selfie mirrors.

BE Academy teaches stylists technique, self-expression and how to balance workload with creative time, and it is aimed at stylists who want career growth and standout skills. The salon describes the program as a complete career revamp. The business lists itself as seen in Split Ends and Convention.

Hair education, styling and haircare are kept together under one roof. The salon describes itself as a leader in cruelty-free hair health innovation.

A private salon room with no waiting area or front desk.