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B Parlor
B Parlor

B Parlor

Hair salon in San Francisco, CA

Rated 4.9 out of 5 (178 on Google Maps) (opens in a new tab)

Hair salons have operated at the address since 1997. The business moved to its current Mission location from the Lower Haight, and in March 2012 founder Filomena Bettencourt bought the Wak Shack salon and renamed it B Parlor. The name combines beauty with the first letter of the owners' last name, and the parlor part is an old-fashioned word for a hair salon.

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About

Hair salons have operated at the address since 1997. The business moved to its current Mission location from the Lower Haight, and in March 2012 founder Filomena Bettencourt bought the Wak Shack salon and renamed it B Parlor. The name combines beauty with the first letter of the owners' last name, and the parlor part is an old-fashioned word for a hair salon.

The salon describes its purpose as serving the Bay Area community and its independent beauty professionals through a welcoming, fun and collaborative space. Stylists are encouraged to keep building skills beyond their own specialties. The stated values are integrity, teamwork, continuous learning, and building relationships with inclusiveness and giving back.

A visit usually starts with a stylist match quiz that pairs clients with a stylist, after which clients book directly with that stylist online. Consultations are offered to talk through hair goals and assess hair condition before a major color service, and an in-salon consult may be required before a bleach and toner service. The price list is general, so each stylist sets their own prices and may offer different services.

The space is open and bright, with natural light and a mix of vintage-inspired and modern decor. The client lounge offers sparkling and still water, Nespresso, assorted hot teas and beer, and there are mini Kind bars and Wi-Fi for guests. Stations and basin chairs are listed as ADA accessible. Street parking is available nearby, and the J Muni line is close by.

Signature offerings include hand-painted balayage, full-head foilayage, classic foil highlights, grey blending, color correction, hair extensions, keratin smoothing, and wedding and event styling. The salon sells the Oway hair care line, which it describes as clean, organic and sustainable, with products available online or for pickup in the salon. According to the salon, it was named among the Beauty Launchpad Top 20 Salons of 2025 and in SF Gate's Best of Bay Area top five salons for 2024 and 2025. The salon also rents chairs to independent stylists, with pricing based on the number of days rented each week.

Clients are matched with a stylist through a quiz, and consultations are offered before major color work so the service fits the hair. Stylists are encouraged to keep expanding their skills beyond their specialties.

Open and bright, with natural light and a mix of vintage-inspired and modern decor.

Services

Final prices may vary.

Grey blending, root touch-ups, bleach and toner, full-head foil highlights, balayage and foilayage.

  • Grey Blending $90–$122
  • Base (Root Touch-Up Only) $130–$200
  • Bleach + toner/creative toner $140/unit
  • Bleach + toner/creative toner (per hour) $140–$200
  • Full-head Classic Foil Highlight $289–$450
  • Full-head Balayage $330–$450
  • Full-head Foilayage $416–$450

Bang and neck trims, clipper and short cuts, curly cuts, custom cuts and extra time for dense or complex hair.

  • Bang Trim/Neck Trim $30–$45
  • Extra Hair Love $30–$50
  • Clipper Cut/Short Cut $85–$120
  • Curly Cut $112–$180
  • Custom Cut $112–$160

Introductory options for first visits, including an in-salon consultation, a new guest curly cut, custom cut and all-over color with shampoo and blow-dry.

  • All-Over Color $180–$250
  • In-salon Consultation $30–$60
  • New Guest Curly Cut $160–$230
  • New Guest Custom Cut $160–$200
  • New Guest All-Over Color $180–$250

Deep moisture and exfoliating scalp treatments, classic blowouts, dressed-up styling such as updos, and keratin smoothing.

  • Deep Moisture Treatment $25–$50
  • Scalp Treatment $25–$45
  • Classic Blowout $85–$100
  • Dressed-up Styling $150–$225
  • Keratin Smoothing $350–$500

Photos

  • Client wedding updo with birdcage veil
  • Salon interior with shampoo chairs and plants
  • Coffee and product shelves by the front window
  • Five women in black walking down a sidewalk
  • Woman pouring prosecco at the salon coffee bar
  • Chalkboard sign outside advertising hair and makeup
  • Salon floor with styling chairs and reception desk
  • Four staff members clinking mimosa glasses in the salon
  • Vintage hair styling tools on a wooden shelf
  • Salon wall with mint hair dryer, plant and flowers
  • Street view of the salon's white glass storefront
  • Stylist stations with mirrors, shelves and plants

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.bparlor.com (opens in a new tab)

Highlights
  • Stylist match quiz, then direct online booking with the chosen stylist
  • Hand-painted balayage and full-head foilayage
  • Grey blending and 100% grey coverage
  • Oway hair care line, described by the salon as clean, organic and sustainable
  • Keratin smoothing and hair extensions
  • ADA accessible stations and basin chairs
Good for
  • Color clients
  • Grey coverage and grey blending
  • Curly hair cuts
  • Wedding and event styling
  • Low-maintenance balayage
  • Clients needing extra time for dense, long or complex hair
  • Clients who want to meet a stylist first through a quiz
Treats
  • Grey coverage
  • Grey blending
  • Color correction
  • Scalp dryness or oiliness
  • Scalp cleansing
  • Hair smoothing
  • Dense or complex hair
Techniques
  • Hand-painted balayage
  • Foilayage
  • Classic foil highlights
  • Grey blending
  • Bleach and toner
  • Creative toner
  • Keratin smoothing
  • Hair extensions
  • Exfoliating scalp treatment
  • Razor and shear cutting

Products & treatments

  • Oway hair care line

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