Authentic Beauty
Hair salon in Atlanta, GA
Authentic Beauty is a makeup salon and tweeze-only brow studio in Atlanta, operating from Suite 160 inside True Glow Bronze and Beauty Studio at 80 W. Wieuca Road NE. Alyson Hoag founded the business in 2008, and it has been running for more than 18 years. Before opening it, she worked with brands including Aveda, Lancome and Sebastian, and she reports more than 35 years in the industry.
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Authentic Beauty is a makeup salon and tweeze-only brow studio in Atlanta, operating from Suite 160 inside True Glow Bronze and Beauty Studio at 80 W. Wieuca Road NE. Alyson Hoag founded the business in 2008, and it has been running for more than 18 years. Before opening it, she worked with brands including Aveda, Lancome and Sebastian, and she reports more than 35 years in the industry.
The studio's approach is simple and natural: makeup should suit people at every stage of life, from teenagers to clients in their nineties. The team works with evolving and mature skin and aims to enhance natural features rather than change them. Makeup lessons let clients practice techniques at the salon, and the Image Journey is an interactive lesson focused on self-discovery.
Services can be booked at the studio, at one of the salons, or on location. Alyson travels to offer brow services, and the salon runs a mobile spray tan in a pop-up enclosed tent. Brides are advised to book spray tanning the day before the wedding and to shower, exfoliate, shave and skip lotion beforehand.
Many products sold in the salon and online are vegan and organic, and they are reviewed against Environment Working Group and Cosmetic Database standards. The salon sells Genuist Beauty, a clean, pro-age brow and skin line that Alyson created, along with organic skincare. According to the salon, it describes itself as Atlanta's award-winning makeup salon and brow studio and says it was named Best Brow Studio in Atlanta for 2026.
Simplicity and natural beauty guide the work: tweeze-only brow services, clean custom makeup for every age, and products that are largely vegan and organic.
Specials & promotions
Services
Final prices may vary.
Bridal makeup, brows, lashes, hair, skin, waxing, organic spray tanning and events, offered at the studio, a salon, or on location.
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Bridal Party Eyes Cheeks Lips $45
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Pre-Trial Makeup $60+
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Bridal Makeup Lesson $75
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Engagement Photo Makeup $75+
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Wedding Day Touch-ups $75+
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Bridal Attendant or Mother of Bride and Groom $85+
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Bridal Party Makeup $85+
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Bride Beautiful Wedding Day Makeup $125+
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Bridal Hair Price at booking
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Bridal Brow Arch $35+
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Brow Arch $35–$55
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Six Fill Ins $33.30
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Full Set $225
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Bridal Party: Eyes, Cheeks & Lips Only $45/unit
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Bridal Attendant / Mother of Bride & Groom $65–$85
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Bridal Bonus: Wedding Day Touch-ups $75/unit
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Add on Scent $5
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Add on Shimmer Coat $5
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Single Application $35
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Deep Dark Application $50
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Series of 5 $150
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AHA Peel (Add on) $45
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Ears $15
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Ears Wax $15
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Chin Wax $20
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Face $20
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Face Wax $20
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Lip $20
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Lip Wax $20
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Nose $20
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Nose Wax $20
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Underarm $25
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Underarm Wax $25
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Chin and Lip $30
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Chin and Lip Wax $30
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Lower Back $30
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Lower Back Wax $30
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Upper Back $30
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Upper Back Wax $30
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Bikini Wax $35
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Half Arm $35
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Half Arm Wax $35
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Upper Leg $35
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Upper Leg Wax $35
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Chest Wax $40
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Full Arm $45
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Full Arm Wax $45
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Full Back $45
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Full Back Wax $45
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Lower Leg $45
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Lower Leg Wax $45
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French Bikini $50
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French Bikini Wax $50
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Brazilian Wax $65
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Full Leg $65
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Full Leg Wax $65
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Male Brazilian $65
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Male Brazilian Wax $65
Bridal brow arches for brides, with pricing that starts at $35.
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Brow Dye $20
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Brow Rehab Price at booking
Lash fill-ins and a bridal full lash set.
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Lash Tinting $30
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Six Fill-ins Lashes $33.30
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Lash Fill Touch Up $75
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Extended Lash Fill $90
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Bridal Full Set Lashes $225
Organic spray tan applications for brides, with optional scent and shimmer add-ons.
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Half Body Spray Tan $25
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Organic Spray Tan Single Application $35
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Deep Dark Spray Tan $50
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Spray Tan Series of 5 $150
Bachelorette and rehearsal day hospitality packages, priced after consultation.
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Bachelorette Bash Price at booking
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Rehearsal Day Hospitality Suite Price at booking
Scalp massage, back treatment and rosehip face massage that can be added to facials.
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Nourishing Scalp Massage $35
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Purifying Back Treatment $50
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Relaxing Rosehip Face Massage $50
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Relaxing Rose hip Face Massage $50
Facials for cleansing, peel, renewal and age-focused care, plus a facial series option.
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Multi Clay Detox Facial $65
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Age Vital Renewal Treatment $75
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AHA Rejuvenate Peel $75
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Intensive Age Defying Facial $75
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Nourish and Nurture Facial $85
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Facial Series $375
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.myimagejourney.com (opens in a new tab)
- Highlights
- Tweeze-only brow services, including Brow Rehab for brows damaged by waxing or over-plucking
- Genuist Beauty brow and skin line created by Alyson Hoag
- Products reviewed against Environment Working Group and Cosmetic Database standards
- Bridal services at the studio, at one of the salons, or on location
- Mobile organic spray tan in a pop-up enclosed tent
- Customized lipstick station that blends foundation, eye shadow and lipstick for each client
- Good for
- Brides and bridal parties
- Clients rehabbing brows after waxing or over-plucking
- Mature and evolving skin
- Makeup lessons from teens to adults
- On-location wedding services
- Clients seeking vegan and organic products
- Treats
- Over-plucked or waxed brows
- Brow shaping and arching
- Wedding day makeup
- Bridal beauty
- Mature skin
- Organic spray tanning
- Lash fills and lash tinting
- Techniques
- Tweeze-only brow shaping
- Brow tinting
- Brow arching
- Brow Rehab process
- Custom makeup application
- Makeup lessons
- Image Journey lesson
- Organic spray tanning
- AHA peels
- Clay detox facial
Products & treatments
- Genuist Beauty
- Magic 3 in 1 Foundation
- Organic skincare
- Vegan and organic makeup
- AuthenticBeautyCosmetics.com online store
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