Alyson Hoag

Alyson Hoag is the founder and owner of Authentic Beauty, where she is known as the brow guru. She has more than 35 years in the industry and has worked on more than 100,000 faces. She worked with brands including Aveda, Lancome and Sebastian before launching the salon.

Her specialties are tweeze-only brow restoration and clean, custom makeup application. She works with evolving and mature skin and aims for makeup that enhances natural features. Allure Magazine named her Best of the Best for brows. She also created the Genuist Beauty line.

She travels to offer brow services to clients.