Andrew Velazquez AVA

Andrew Velazquez AVA works from a salon suite in Apopka, Florida. Clients book hair and makeup appointments here, and the business also teaches beauty skills and sells products.

Education is a large part of the business. The three-hour in-person masterclass covers makeup application, whether a student wants it for personal use or as a first step into the industry. Attendees receive a custom kit, a takeaway bundle, hands-on material and a digital certificate. Pricing is provided on request, and online makeup tutorials can be booked directly with Andrew Velazquez.

Online, membership controls access to tutorial content. A free Creative membership includes general content and general tutorials. The Influencer membership, at $4.99 per month, adds all content and tutorials, a birthday gift and chat with Andrew Velazquez. Membership is required to view site content, and new tutorial topics are added weekly. The business also sells egift cards in $20, $40, $60, $100 or custom amounts, along with cosmetics, accessories and the Amor Es Arte color and beauty brand.

The stated mission is to help people of every gender, culture and background build confidence and personal style, including entrepreneurs. The business's own claims include around 298,000 active members, over 1,000 makeup applications, 500 brow services and 800 men's haircuts completed, a 5-star rating on Yelp, and a description of itself as a leader in helping people reach makeup artist or personal beauty goals.

Built on the belief that everyone has an inner confidence that hair and makeup can help them express, with the aim of supporting people of all genders, cultures and backgrounds.