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904 Balayage
904 Balayage

904 Balayage

Hair salon in Jacksonville, FL

Rated 5.0 out of 5 (112 on Google Maps) (opens in a new tab)

904 Balayage was built by founder and lead stylist Caroline Alexander around the idea that a stylist should plan a client's hair before the appointment starts. The salon describes itself as Jacksonville's balayage and hair color specialists. Stylists Marlie Gibbs and Taylor Duarte work alongside her, and the salon says most guests come from within about a 30-minute drive, including Southside, Mandarin, Deerwood, San Marco, Ponte Vedra and the Jacksonville Beaches.

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About

904 Balayage was built by founder and lead stylist Caroline Alexander around the idea that a stylist should plan a client's hair before the appointment starts. The salon describes itself as Jacksonville's balayage and hair color specialists. Stylists Marlie Gibbs and Taylor Duarte work alongside her, and the salon says most guests come from within about a 30-minute drive, including Southside, Mandarin, Deerwood, San Marco, Ponte Vedra and the Jacksonville Beaches.

A visit starts with a consultation. Clients can use an online form if they are unsure which service to book, and the team reads each form before the appointment and builds a color plan before the client sits down. Balayage and color are quoted after the consultation, based on starting color, hair length and the technique needed, and clients see a clear price before any color is mixed.

The salon designs color to grow out gradually. Clients usually return about three times a year rather than every six weeks, and soft balayage typically lasts three to five months between full appointments. For a refresh in between, a gloss or toner is suggested every six to ten weeks. The team will not carry out a service that would grow out poorly, such as one with a harsh line or over-processing. The technique is matched to the result a client shows in an inspiration photo, with hand-painting or foils chosen as needed; foils give controlled lift, often with a balayage-inspired finish. High-lift color is only considered on virgin hair after an in-person assessment, and tone-only or corrective work follows its own plan and needs an appointment recommendation before booking.

Blonding and lightening services include a K18 treatment at no extra charge. Home care is built around DAVINES products, chosen for each client's tone and condition, and the salon advises washing less often with cooler water, a sulfate-free shampoo and a purple or blue toning shampoo about once a month. Clarifying treatments every few weeks are suggested to clear mineral buildup from local water and pool chlorine. Gray work includes gray blending, gray coverage and a multi-appointment gray transformation with customized glosses, strategic cutting and an at-home plan, and extensions are installed with K-Tip or sew-in weft methods and come with a 12-month hair guarantee.

The salon plans color around how it will grow out and how often a client wants to visit. A consultation decides whether a service suits the client's starting point or needs a staged or corrective plan.

Specials & promotions

  • Free K18 treatment with blonding services

    Included with all blonding services

    On their website as of Oct 30, 2026 · Where we saw it

Services

Final prices may vary.

The salon's named services: a gloss and tone refresh, a high-maintenance blonde and a root retouch.

  • Maintenance Gloss and Tone Price at booking
  • The Full Send Blonde Price at booking
  • The Root Re-Touch Price at booking

Color services for dimension and blonding, from a face-framing mini service to full-head color and a full blonde.

  • Mini Custom Color $208
  • Partial Custom Color $251
  • Full Custom Color $302
  • Full Send Blonde $345
  • The Mini Custom Color $245–$320
  • The Partial Custom Color $295–$385
  • The Full Custom Color $355–$460

A 30-minute consultation, priced variably, used to plan color or extensions before booking.

  • Consultation Price at booking

A gloss that refreshes the tone of existing color and brings back shine and softness.

  • Gloss and Tone $130

Haircuts for curly, wavy and textured hair using French cutting, priced from $70 to $115.

  • Curly Cut $70–$115
  • The Curly Cut $70–$115
  • The Signature Shape $70–$115
  • The Signature Shape Haircut $70–$115

K-Tip and sew-in weft extension installs, plus maintenance visits for existing extensions.

  • The Main Character Hair Extensions (K-Tip or Sew-In Weft) Price at booking
  • The Soft Launch Hair Extensions (K-Tip or Sew-In Weft) Price at booking
  • The Sugar Appointment Extension Maintenance (K-Tip or Sew-In Weft) Price at booking

Gloss and tone maintenance that includes a root shadow, an all-over gloss and a blowout.

  • The Gloss and Tone $130+

Root retouch that covers new growth, starting at $116.

  • Root Retouch $116

The salon's three extension tiers: The Main Character, The Soft Launch and The Sugar Appointment.

  • The Main Character Price at booking
  • The Soft Launch Price at booking
  • The Sugar Appointment Price at booking

Photos

  • Long brunette balayage with soft waves, smiling selfie
  • Blonde balayage with soft grow-out, seen from behind in salon
  • Close-up of a blonde model's hair with soft waves
  • Stylist blow-drying a client's hair in the salon
  • Side view of wavy balayage with ash-blonde tones
  • Two stylists in pink suits on the beach
  • Teddy bear bronde with soft waves, back view
  • Blonde balayage with bright ends on long hair in salon
  • Dimensional caramel brunette with soft waves in salon
  • Two women laughing on a beach in pink outfits
  • Long copper-brown hair result with face-framing layers
  • Client with long blonde extensions beside stylist at salon door

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.904balayage.com (opens in a new tab)

Highlights
  • Color plan built from each consultation form before the client arrives
  • A clear price is given before any color is mixed
  • K18 treatment included at no extra charge with blonding and lightening
  • Balayage designed to grow out, with visits about three times a year
  • Extensions made from 100% Remy hair with cuticles intact and no beading at the attachment point
  • 12-month hair guarantee on extension installs
Good for
  • low-maintenance blonde
  • lived-in color
  • brunettes wanting dimension without lightener
  • gray blending
  • clients adding volume or length with extensions
  • curly and wavy hair cuts
  • clients unsure which service to book
Treats
  • gray coverage
  • gray blending
  • faded or dull tone
  • shine and softness
  • mineral buildup from water and chlorine
  • added volume or length
Techniques
  • balayage
  • lived-in color
  • brunette blonding
  • high impact blonding
  • gray blending
  • foils
  • hand-painting
  • lowlights
  • root shading
  • gloss and toner

Products & treatments

  • DAVINES
  • K18 Strengthening System
  • 100% Remy extension hair

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