Darchele Erskine

Darchele Erskine founded OOPY Beauty and created Get OOPY, LLC, the company behind it. She is a licensed cosmetologist, a licensed esthetician and a certified makeup artist, and she is an educator and seasoned beauty professional.

Before building her own brand, she worked in advertising, marketing hair care to women of color, first at a family advertising business and later at a larger corporate firm, and she has worked as an advertising executive for global hair care brands. She now leads OOPY Hair Studio and the OOPY Family of Brands.