Alex Dale

Alex Dale is the lead artist and founder of EJS Beauty. She has been a licensed cosmetologist since July 2011, with more than 14 years of experience, and founded Estella Jane Style in January 2014. She also works as an independent artist, taking on hair and makeup for weddings, photo shoots, special events and fashion events.

Her specialties include vintage styling such as soft waves, updos, victory rolls and pin curls, along with glamour makeup from soft and natural to bold, tailored to each client. On color she works in balayage, traditional highlighting, vivid shades and solid color. Her cutting includes long thick hair, precise short cuts and clean clipper fades. She also provides wardrobe styling for photo shoots, special events and fashion shows.

Her work spans pin-up, boudoir, fashion, video and promotional hair and makeup, including professional styling for on-camera photography and productions. Haircuts and color choices are planned around how a look wears and how long it lasts. She listens to clients and works with them to find a look that suits them, and she shapes makeup around each client's natural features.