WINK BEAUTY STUDIOS

Wink Beauty Studios is set up as a collective of salon suites rather than a single salon with its own staff. Each professional who rents a studio runs their own independent business, sets up their own clientele and handles their own bookings, so clients are booking with the individual provider rather than the building.

The building sits at the corner of Clayton Road and Route 141, in front of the Panera drive-through, and the business describes its location as convenient, with nearby shopping and highway access. The business describes itself as a luxury salon suite rental business and as a St. Louis beauty hot spot; these are its own descriptions.

The studios are private rooms that tenants can customize to suit their work. The newer suites have ceilings of roughly 10 to 12 feet, and separate processing and shampoo suites let a professional work with more than one client at a time. The lobby was recently remodeled and offers refreshments for clients, and there is on-site laundry, a roomy break room and free parking.

Free WiFi is available. The business is appointment-only. If a client arrives late, needs directions or needs help with scheduling, they are asked to contact their provider directly rather than the building.

Tenants receive business mentoring, a section of the website dedicated to salon owners, and social media support on Instagram. The stated mission is to give beauty professionals a suite-based space for independent, flexible work. The business also accepts applications from independent stylists and beauty professionals who want to lease a studio.

The business exists to give independent beauty professionals a salon suite setting where they can work flexibly and run their own businesses.

Newly renovated private suites with high ceilings and a recently remodeled lobby.