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Beauty schools
William Edge Institute
William Edge Institute

William Edge Institute

Beauty school salon in New Braunfels, TX

Closed now

The school traces its history to Mims Classic Beauty College, founded in 1932 by Neil Mims in Port Arthur, Texas. It moved to San Antonio in 1962, and was later rebranded as the William Edge Institute and relocated to New Braunfels. The school describes itself as the oldest cosmetology school in Texas and says it has spent around 30 years reshaping the beauty education it offers. It operates under William Edge Institute LLC, which also oversees the Advanced Academy and the company's seminars, curriculum and products. Locally, the company runs two William Edge Aveda Lifestyle salons alongside the training salon and the school.

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About

The school traces its history to Mims Classic Beauty College, founded in 1932 by Neil Mims in Port Arthur, Texas. It moved to San Antonio in 1962, and was later rebranded as the William Edge Institute and relocated to New Braunfels. The school describes itself as the oldest cosmetology school in Texas and says it has spent around 30 years reshaping the beauty education it offers. It operates under William Edge Institute LLC, which also oversees the Advanced Academy and the company's seminars, curriculum and products. Locally, the company runs two William Edge Aveda Lifestyle salons alongside the training salon and the school.

Three full-time programs are offered. Cosmetology is 1,000 clock hours, can be finished in as few as 7 months or may take up to 12, and is stated to meet Texas requirements for a licensed cosmetologist; it includes 334 hours of haircutting and styling and 133 hours each of hair coloring and cold waving. Manicuring is 600 clock hours, covering 320 hours of manicure, pedicure and artificial nail work, including sculptured nails, nail wraps, soft and hard gels and nail art. Esthetics is 750 clock hours, with 225 hours of facial treatment, cleansing, masking and therapy, 90 hours of anatomy and physiology, and 75 hours each of makeup and electricity and machines. Classes run Tuesday through Saturday, 9:00 AM to 4:00 PM, and start throughout the year. Students work through a digital curriculum and mini boards given at set hour intervals that mirror TDLR exams, preparing them for the Texas state license tests.

Visiting the student salon means booking a service that a student performs under an educator's eye. Consultations with a student are complimentary. Appointments are recommended and can be made online or by phone at 830-387-4094. Guests should plan extra time, because an educator checks each step and services take longer as a result. Aveda retail products are sold at the front of the salon.

Students can access financial aid, including federal grants and scholarships, and in-house payment plans are available. Career support includes resume help, interview preparation, a student job board, introductions to salons, career fairs held through the year and an alumni network that receives event, continuing education and career assistance. The school states it cannot promise or guarantee employment to any graduate.

The curriculum centers on creating looks and on running a business. The school does not open its clinic floor every day, a choice it says keeps students learning through graduation.

Services

Final prices may vary.

Simple, single, French, Dutch and fishtail braids.

  • Simple, single, French, Dutch or Fishtail Braid $15

Perms for short, medium and long hair.

  • Chemical Perm - Short $50
  • Perm - Medium/Long $69

A complimentary consultation with a student before services.

  • Consultation Price at booking

Haircuts for children and men, women's cuts with blow-dry and style, shampoo and blow-dry, perms, and foil and all-over color services, including grey blending.

  • Child's Haircuts (under age 7) $10
  • Men's Haircuts $12
  • Shampoo + Blow Dry $18+
  • Women's Haircuts w/ Blow-dry & Style $19
  • Men's Grey Blending $38+
  • Perm $50+
  • All Over Foils $54+
  • All Over Foils w/ Color Retouch $60+
  • All Over Color $62+
  • Thermal Style Flat Iron $9
  • Textured Thermal Flat Iron $15
  • Thermal Curls $15
  • Nutraplenish Treatment $20
  • Color Retouch $28
  • Gray Blending $28
  • Shine Treatment $28
  • Face Frame Foils $33
  • Bleach and Tone $42
  • Partial Foils $42
  • All Over Foil $44
  • Face Frame Foil & Color Retouch $44
  • Partial Foil & Color Retouch $47
  • All Over Foil & Color Retouch $50
  • Color Balance $52
  • Teasy Lights $54
  • Child's Haircut $10
  • Child's Haircut (under 7) $10
  • Men's Haircut $12
  • Woman's Haircut $19
  • Facial Waxing $10–$30
  • Body Waxing $15–$40

Eyelash extensions, lash lifts and tinting, brow tinting and lamination, and makeup application.

  • Eye Lashes $10–$45
  • Lash Tinting & Brow Tinting $10
  • Makeup Application $15–$30
  • Brow Lamination $25
  • Lash Lift $25

Manicures, pedicures, gel and Gelish services, French polish, soak-off and a paraffin-style hand peel.

  • French Polish $5
  • Aveda Planters Peel for Hands $10
  • Gel Polish Soak Off $10
  • Manicure $10
  • Gel French Polish $15
  • Pedicure $18
  • Gelish Manicure $21
  • Gelish Pedicure $28

Express, essential, back and luxury facials, with paraffin, gommage and a face peel as add-ons.

  • Paraffin for Face $10
  • Aveda Planters Peel for Face $20
  • Gommage $20
  • Express Facial $25
  • Back Facial $35
  • The Essential Facial $35
  • Luxury Facial $45

Blow-dry styles with and without color, textured blow-dry styles, braids and updos for special events.

  • Blow-dry Style with color $10
  • Braids $15
  • Blow-dry Style $18
  • Textured Blow-dry Style with color $22
  • Updo $25
  • Textured Blow-dry Style $28

Hydrating and strengthening treatments for hair.

  • Nutraplenish Conditioning Treatment $20
  • Botanical Repair Bond Building Treatment $30

Photos

  • Close-up before-and-after skin result on dark background
  • Close-up of styled blonde bob, after-result portrait
  • Tight face close-up showing skin result, before-and-after set
  • Tight face close-up of blonde bob, after-result set
  • Students working on clients in the school's salon floor
  • Storefront of the salon in a strip center with William Edge Institute signage

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Guest student salon where every service is performed by a student under licensed educator supervision
  • Cosmetology program meets Texas requirements for a licensed cosmetologist
  • Mini boards replicate TDLR exams to prepare students for Texas state license tests
  • Aveda Institute using Aveda products, described as environmentally conscious with organically-derived ingredients
  • Financial aid, federal grants, scholarships and in-house payment plans
  • Career placement help and an alumni network
Good for
  • People starting a career in cosmetology, manicuring or esthetics
  • Clients who want services at a training discount
  • Guests who want a consultation with a student at no charge
  • Those who can book with extra time to spare
  • Budget-minded clients booking haircuts, color or nail services
Treats
  • Haircuts
  • Hair color and gray blending
  • Perms
  • Highlights and lightening
  • Braids and updos
  • Facials and skin care
  • Waxing
  • Eyelash extensions and lifts
  • Brow lamination
  • Manicures and pedicures
Techniques
  • Foil highlighting
  • Bleach and tone
  • Teasy Lights woven highlighting
  • Color balance
  • Cold waving
  • Thermal styling and curls
  • Braiding
  • Gommage
  • Paraffin treatments
  • Lash extensions, lash lifts and tinting

Products & treatments

  • Aveda
  • Gelish
  • Tammy Taylor Acrylic Kit
  • Milady MindTap

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