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Lash & brow studios
Virtue & Vixen
Virtue & Vixen

Virtue & Vixen

Lash & brow studio in Sherman Oaks, CA

Virtue & Vixen was founded by Kimberly Rosenberg, a licensed esthetician and certified makeup artist who also works as a lifestyle coach. The business pairs its beauty services with coaching, with the stated aim of helping women feel physically at ease and mentally focused.

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About

Virtue & Vixen was founded by Kimberly Rosenberg, a licensed esthetician and certified makeup artist who also works as a lifestyle coach. The business pairs its beauty services with coaching, with the stated aim of helping women feel physically at ease and mentally focused.

Services are arranged under brows, lashes, makeup, skin care and waxing. Brow and lash options include eyebrow shaping, lash lifts, lash lamination and lash tints. Makeup is offered for bridal and event occasions, and the salon says its event looks are meant to feel polished without being heavy and to be comfortable to wear. Facials and body waxing complete the menu. According to the salon, it is recognized for its service and quality in bridal makeup, eyebrow sculpting, body waxing and facials.

Bridal pricing is given by quote once a client sends the date, the location and the number of people who need makeup. Bridal dates open a year in advance and are limited each season. Brides receive a clear day timeline and stay in touch with the studio from booking through the wedding. Hair is handled by a stylist the business connects the client with.

Lifestyle coaching is one-on-one and begins with a discovery call. Sessions include weekly live calls and mid-week check-ins. Kimberly designed and wrote the Ultimate Lifestyle Transformational Program, and the business also offers a Fit & Festive 28-Day Healthy Holiday Challenge.

The business gives back through donations and services for local schools, complimentary beauty services, and a partnership with A Walk On Water, a nonprofit surf therapy organization. It serves Greater Los Angeles, Ventura and Orange Counties, offers online booking for Los Angeles and the Treasure Valley in Idaho, and uses Calendly for scheduling and Stripe for payments. The shop sells skincare and cosmetics.

Stated values are integrity, excellence, efficiency, growth and transformation, and connection and community. Coaching is built around the mission of helping women feel safe in their bodies and clear in their thoughts.

Services

Final prices may vary.

Eyebrow shaping and sculpting, including the brow work the founder specializes in.

  • Eyebrow Shaping Price at booking

Lash lifts, lash lamination and lash tinting.

  • Lash Lamination Price at booking
  • Lash Lift Price at booking
  • Lash Tint Price at booking

Bridal makeup, which is quoted per booking, and makeup artistry for events.

  • Bridal Makeup Price at booking
  • Makeup Artistry Price at booking
  • Makeup Artistry by Kimberly Price at booking

Facials, described by the business as revitalizing and results-driven.

  • Facials Price at booking

Body waxing services.

  • Body Waxing Price at booking
  • Eyebrow Shaping by Kimberly Price at booking
  • Lash Lifts by Kimberly Price at booking

Photos

  • Selfie of two smiling women, likely staff
  • Black and white photo of makeup being applied to a client
  • Before and after lash lift result
  • Before and after lash lift result
  • Before and after lash lift results on eyelashes
  • Before and after lash lift results with darker lashes
  • Before and after lash lift results on blue eyes
  • Before and after lash lift results with brows shown
  • Before and after lash lift results on both eyes
  • Before and after lash lift results on mature eyes
  • Before and after lash lift results on light lashes
  • Before and after lash lift results with curled lashes

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.virtueandvixen.com (opens in a new tab)

Highlights
  • Bridal makeup priced by quote after the date, location and party size are known
  • Bridal dates open a year ahead and are limited each season
  • One-on-one lifestyle coaching with weekly live sessions and mid-week check-ins
  • Mobile appointments in Meridian, Idaho
  • Donations and services for local schools and a partnership with A Walk On Water
Good for
  • Brides planning a wedding
  • Event and red carpet makeup
  • Clients who want one-on-one lifestyle coaching
  • Clients in Greater Los Angeles, Ventura and Orange Counties
  • Clients in the Treasure Valley, Idaho
Treats
  • Bridal makeup
  • Event makeup
  • Eyebrow shaping
  • Lash length and volume
  • Unwanted body hair
  • Lifestyle and confidence goals
Techniques
  • Eyebrow shaping
  • Eyebrow sculpting
  • Lash lifts
  • Lash lamination
  • Lash tinting
  • Body waxing
  • Facials

Products & treatments

  • Ultimate Lifestyle Transformational Program
  • Fit & Festive 28-Day Healthy Holiday Challenge
  • Skincare and cosmetics sold in the shop

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