Valor

Valor Beauty Parlor operates from North Union Street in Wilmington and is legally registered as Valor Beauty L.L.C. The studio is open Monday through Thursday from 11:00 am to 6:00 pm and closed Friday through Sunday. Everything is booked by appointment.

The studio describes its outlook as treating beauty as a practice of self-care rather than routine upkeep. It says it recommends only what is likely to suit each client, and that includes advising against a service when it isn't a good fit.

New clients begin with a 30-minute consultation, which can be done in person or virtually, to talk through their goals and any questions about the process. Clients who have had permanent brows, lips or eyeliner done before must complete a consultation before booking permanent work.

To prepare, clients should bring themselves along with any reference images or relevant history for the appointment. For injectables or permanent makeup, the face should be clear of makeup, and further details are sent in the confirmation email. Guests are not allowed unless cleared with the studio in advance. Clients should arrive a few minutes early and call if they are running late, since late arrivals may need to rebook. Questions can go to 302-404-2383 or hello@valorbeautyparlor.co.

The studio treats beauty as a practice of self-care instead of routine maintenance, and recommends only what will suit each client, even when the answer is no.