Utopia Place
Spa in Pembroke, MA
Utopia Place began as Personal Best Ltd in 1982, founded by Marie Goldman. The business has grown from an 800-square-foot shop to about 12,000 square feet. Today the two names cover different parts of the menu: Personal Best Salon handles hair, and Utopia Day Spa handles skin, body, nail, massage and waxing. The home page calls the business the number one hair salon and day spa on the South Shore, which is the business's own claim.
Read moreAbout
Utopia Place began as Personal Best Ltd in 1982, founded by Marie Goldman. The business has grown from an 800-square-foot shop to about 12,000 square feet. Today the two names cover different parts of the menu: Personal Best Salon handles hair, and Utopia Day Spa handles skin, body, nail, massage and waxing. The home page calls the business the number one hair salon and day spa on the South Shore, which is the business's own claim.
The building brings together Pembroke's first schoolhouse and a barn about 250 years old, joined roughly thirty years ago. The original structures give it a rustic, country character. Entrances sit at the far left and right beneath the awnings, and a back-lot entrance with stairs leads up to the Loft Salon. The second-floor entrance opens directly into the nail salon. Parking is available around the building, and clients are asked not to park in front of the convenience store next door.
Services span hair cutting, blowdrying, special occasion and bridal styling, extensions and wigs, highlights and color, and texturizing treatments such as perms, keratin smoothing and Brazilian Blowout. The spa side offers facials, including Hydrafacial, microdermabrasion, dermaplaning and LED light therapy, along with body polishes, sugar scrubs, hydrating wraps, many massage styles, reiki, manicures, pedicures, waxing and airbrush tanning. Free consultations are offered. Bridal hair and makeup are available, and gift certificates can be purchased.
Appointments can be booked online through a SalonTarget booking page, where clients can also review past services and rebook. Cancellations need 24 hours' notice, and a credit card is taken at booking; a missed appointment without that notice is billed in full. Spa packages require a major credit card, do not include gratuity, and cannot be swapped out. Children may receive services but must be under parental control in the salon. Clients are asked to keep cell phones on vibrate. Two other businesses share the address: Corrections Medi Spa and Cranberry Vine Catering & Events.
The salon describes its stylists as highly trained and current with trends in styling, color and texturizing, and it offers a broad menu so clients can book hair and spa services in one place.
Original schoolhouse and barn structures give the building a rustic, country feel.
Specials & promotions
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Lunch on us for groups of 3 or more
Minimum 3 people in a group; each person must buy 3 or more services, each totaling $40 or more; Stress Buster and Head to Toe packages excluded; cannot be combined with other special offers.
On their website as of Oct 30, 2026 · Where we saw it
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20% off your first visit
Special offer for first-time clients only; valid for only 1 service at first visit; must mention code when calling to book or enter code in the notes when booking online.
On their website as of Oct 30, 2026 · Where we saw it
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Stress Buster package for $189
$189 (regularly $210)
On their website as of Oct 30, 2026 · Where we saw it
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Head to Toe package for $230
$230 (regularly $255)
On their website as of Oct 30, 2026 · Where we saw it
Services
Final prices may vary.
Bang trims, washes and blowdries, haircuts, flat iron or curl styling, and bridal and special occasion styling, with extensions and wigs by consultation.
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Bang Trim $25+
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Wash & Blowdry $45+
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Haircut & Blowdry $65+
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Wash, Blowdry & Flat Iron or Curling $65+
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Bride's Trial $100+
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Special Occasion Hair $100+
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Bride's Wedding Day Style $150+
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Hair Extensions / Wigs & Hairpieces Price at booking
Single-process color, foil and cap highlights, balayage and ombre, plus corrective color and add-ons such as extra long hair and additional foils.
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Color Foils (Add On) $20
Perms, keratin smoothing and express keratin treatments, and Brazilian Blowout, with bond-building and strengthening add-ons.
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Brazilian Bond Build $20
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Extreme Quadraplex $20
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Full Perm $100+
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Express Keratin Treatment $125
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Keratin Smoothing Treatment $250
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Brazilian Blowout $350
Facials for many skin needs, from express and teen facials to Hydrafacial, microdermabrasion, dermaplaning, LED light therapy, glycolic treatments and peels.
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Glycolic Hands $40
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Milia Removal $40
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Eye Contour Treatment $45
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Glycolic Face $50
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Glycolic Neck & Throat $50
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Revitalize Peel $60+
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Express Facial $75
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Fresh Face Teen Facial $75
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Back Facial $85
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Men's Fitness Facial $85
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Utopia Signature Facial $85
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Acne Problem Solving Facial $95
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Seaweed Facial $95
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Sensitive Skin Facial $95
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Dermaplane Treatment $99
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Farmhouse Fresh Matcha Facial $99
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Hydra Brightening Glow Facial $99
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Retinol Facial $99
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Revitalize Facial $99
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Microdermabraision $100
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Microdermabrasion $100
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Platinum Firming Facial $100
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Super C Facial $100
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Ultra Collagen Facial $125
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Dermaplane Treatment w/LED Light Therapy $139
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Signature Hydrafacial $199
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Glycolic Face Treatment - Series of 6 $250
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Deluxe Hydrafacial $259
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Super Deluxe Hydrafacial $299
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Platinum Hydrafacial $325
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Platinum Hydrafaical $325
Manicures, gel and dip powder, sculpted and overlay acrylic nails, refills, nail removal and french finish add-ons.
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Add French Finish to Any Mani or Pedi $5
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French Finish add-on to any mani or pedi $5
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Full Set of Sculpted Pink & White Acrylic Nails $10
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Full Set of Sculpted Pink & White Acrylic Nails add-on $10
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Polish Change (Hand or Feet) $20
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Sports Manicure $27
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Gel Removal w/Nail Cleanup No Polish $30
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Manicure $30
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No Polish $30
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Acrylic Refill $40+
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Gel Manicure $40
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Utopia Spa Manicure $40
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Acrylic Nail Removal w/Manicure $45
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Acrylic Overlays $45
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Dip Powder $45
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Gel Manicure w/Removal $45
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Gel Removal w/Nail Cleanup $45
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Pink & White Refill $45+
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Full Set of Nail Tips w/Acrylic Overlay $65+
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Full Set of Sculpted Acrylic Nails $70+
Express, gel, sports and spa pedicures, with a gel add-on and paraffin wax treatment available for hands or feet.
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Gel Pedicure add-on $15
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Express Pedicure $35
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Gel Pedicure $35
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Sports Pedicure $40
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Pedicure $45
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Utopia Spa Pedicure $55
Body polishes, sugar and coffee scrubs, hydrating body wraps and airbrush tanning for face, legs or full body.
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Brandy Pear Body Polish $99
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Coconut Beach Sugar Body Scrub $99
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Triple Shot Caramel Coffee Scrub $99
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Champagne & Rose Hydrating Body Wrap $125
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Farmhouse Fresh Seasonal Body Wrap $125
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Sunflower Honey Butter Intensive Hydration Wrap $125
Swedish, deep muscle, hot stone, pregnancy, reflexology, cupping, couples, aromatherapy and holistic massage, plus reiki and crystal healing options.
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Add Cupping on to Any Massage $25
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Add Cupping to Any Massage $25
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Foot Massage $45
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Half Hour Massage $60
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Aromatherapy Massage $100
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Ear Candeling w/Upper Body Massage $100
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Full Body Massage $100
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Pregnancy Massage $100
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Couples Massage $110/unit
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Couples Massage per person $110
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Deep Muscle Massage $110
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Reflexology Massage $115
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Cupping Massage $120
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Crystal Cocoon Massage $125
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Hot Stone Massage $130
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Holistic Massage $140
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Swedish Massage w/Crystal Healing $140
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Vacation Experience $150
Pre-set combinations of facial, massage, pedicure and steam room, including the Stress Buster Package and Head to Toe Package at a reduced price.
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The Stress Buster Package $189
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Head to Toe Package $230
Everyday and event makeup application, color analysis, a color analysis with makeup lesson, and bridal trial and wedding day makeup.
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Make-Up Application $60
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Color Analysis $75
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Bride's Trial Make-Up Application $85
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Bride's Make-Up Wedding Day Application $100
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Color Analysis / Make-Up Lesson $150
Novalash eyelash extensions and touch-ups, false lash strips, individual lash application, brow and lash tinting, and lash lifts.
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Brow Tint $20
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Custom Individual Lash Application $20+
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Full Set $20+
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Full Lash Strips (False Eyelashes) $30
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Full Lash Strips (False Eyelashes) Full Set $30
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Lash Tint $30
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Lash Lift Without Tint $70
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Novalash Eyelash Extension Touch Ups $79
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Lash Lift with Tint $90
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Novalash Eyelash Extensions $199
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Novalash Eyelash Extensions Full Set $199
Waxing for face, body and intimate areas, with prices by area from neck and brow up to arms and underarms.
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Neck $15+
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Waxing Neck $15+
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Brow $20+
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Stomach $20+
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Toes/Fingers $20+
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Waxing Brow $20+
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Waxing Stomach $20+
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Waxing Toes/Fingers $20+
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Arms $25+
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Lip/Brow $25+
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Shoulders $25+
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Underarm $25+
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Waxing Arms $25+
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Waxing Lip/Brow $25+
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Waxing Shoulders $25+
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Waxing Underarm $25+
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Lip/Chin/Brow $30+
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Waxing Lip/Chin/Brow $30+
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Bikini $35+
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Lip/Chin/Cheeks $35+
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Waxing Bikini $35+
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Waxing Lip/Chin/Cheeks $35+
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Face $40+
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Waxing Face $40+
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Lower Leg $45+
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Modified Brazilian $45+
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Upper Leg $45+
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Waxing Lower Leg $45+
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Waxing Modified Brazilian $45+
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Waxing Upper Leg $45+
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Back $50+
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Brazilian (Maintain) $50+
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Chest $50+
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Waxing Back $50+
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Waxing Brazilian (Maintain) $50+
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Waxing Chest $50+
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Brazilian (1st Visit) $60+
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Brazilian (After 6 Weeks) $60+
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Waxing Brazilian (1st Visit) $60+
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Waxing Brazilian (After 6 Weeks) $60+
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Full Leg $90+
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Waxing Full Leg $90+
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Airbrush Tan Face & Decollete $25
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Airbrush Tanning Face & Décolleté $25
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Airbrush Tan Legs Only $30
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Airbrush Tanning Legs Only $30
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Airbrush Tan Full Body $45
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Airbrush Tanning Full Body $45
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Airbrush Tan Package of 3 Full Body $120
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Eye Contour Treatment add-on $35
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Glycolic Face Treatment $40
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Glycolic Face Treatment add-on $40
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LED Light Therapy (1/2 hour - series of 3) $100
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LED Light Therapy (1/2 hour - series of 6) $200
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Extra Long Hair (Add On) $25+
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Foils added to any color service $40+
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Color $75+
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Partial Foil $120+
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Cap Highlight $150+
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Full Foil $155+
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Color Trends (Balayage/Ombre/etc.) $175+
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Any Color Needing More Product Price at booking
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Corrective Hair Color Price at booking
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Paraffin Wax Treatment Feet $20
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Paraffin Wax Treatment Hands $20
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Steam Room or Swiss Shower $25
Photos
Meet the team
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Alex Marcella
Hair Stylist
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Alisiea Bray
Hair Stylist
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Catie Rothwell
Esthetician
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Cheryl Hornstra
Medical Esthetician
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Christina Simmons
Independent Stylist
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Christine Murphy
Hair Stylist
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Chuck Cockshaw
Hair Stylist
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George McCann
Hair Stylist
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Jenn Carpenter
Independent Stylist
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Kaitlyn Brady
Hair Stylist
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Karen Papotto
Hair Stylist
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Kathy Gately
Independent Stylist
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Kerry Ann
Massage Therapist
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KerryAnn
Esthetician and Massage Therapist
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Kris Somers
Senior Stylist
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Lauren McCaul
Independent Esthetician
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Lindsey Budak
Nail Technician
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Lisa Bracco
Nail Technician and Esthetician
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Loredana Jacques
Energy Healer and Holistic LMT
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Lori Bowes
Esthetician and Massage Therapist
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Marissa Young
Independent Stylist
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Maureen McCarthy
Hair Stylist
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Nikki Morgan
Independent Stylist
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Paula Marshall
Hair Stylist
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Rita Boulter
Manicurist
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Sue Lawlor
Hair Stylist
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Tamra Fasolino
Independent Esthetician
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Terri Marshall
Independent Stylist
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Valerie Curreri
Hair Stylist
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.utopiaplace.net (opens in a new tab)
- Highlights
- Stress Buster Package at $189, which the salon calls its most popular package, combining a facial, one-hour full body massage and steam room
- Hydrafacial range from $199 (Signature) to $325 (Platinum)
- Novalash eyelash extensions at $199 with touch-ups at $79
- Brazilian Blowout and Keratin Smoothing Treatment for texturizing
- Free consultations and bridal hair and makeup services
- Gift certificates available
- Good for
- first facial
- teens (Fresh Face Teen Facial)
- men (Men's Fitness Facial)
- bridal hair and makeup
- couples massage
- pregnancy massage
- families with children under parental control
- one-stop hair and spa visits
- Treats
- acne
- sensitive skin
- milia
- unwanted hair
- stress relief
- dull or uneven-looking skin
- special occasion styling
- Techniques
- Balayage and ombre color trends
- Foil highlights and cap highlights
- Brazilian Blowout
- Keratin smoothing
- Perms
- Novalash eyelash extensions
- Lash lift and lash tint
- Hydrafacial
- Microdermabrasion
- Dermaplaning
Products & treatments
- Keune
- Paul Mitchell
- DevaCurl
- Brazilian Blowout
- Goldwell
- Loma Organics
- glo
- Jan Marini
- Jane Iredale
- G.M. Collin
- Farmhouse Fresh
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