Urban Aesthetics

Urban Aesthetics is a skincare and facial business on West Oaks Boulevard in Rocklin, and facials make up its main service category. The business says it has served Rocklin for 10 years, and the site shows a five-star rating from more than 105 reviews. Lindsay Meyer owns the business; she began in esthetics after a first facial of her own and decided to make it her career. According to her, the team has more than 60 years of experience combined.

The studio treats skincare as a long-term practice rather than a quick fix, aiming to improve clarity, balance and texture through steady care. The site states that professional facials can benefit acne-prone skin when performed correctly, and that regular facials can soften the look of fine lines.

New clients should arrive five to ten minutes early to complete forms and talk through their current routine. The site recommends a facial every four to six weeks for most skin types, and customized maintenance facials are offered for ongoing care.

Products are sold in the shop: professional brands including Colorescience, Epionce, Oxygenetix, Grande Cosmetics, Capri Blue, Beachy Brows and Lip Luxe, plus the business's own serums, creams, toners, masks and exfoliants. DMK, SkinBetter and Noon are available only in person or through a request form on the site. Opened skincare products are non-refundable, and a product can be held for up to 24 hours before payment is required in advance.

Booking should be made at least 24 hours ahead, and spots cannot be held, so openings go first-come, first-served. Cancellations made less than 24 hours in advance, or no-shows, are charged 50% of the service to the card on file, and cancellations must be made by phone call or text. Late arrivals may receive a shorter service to fit the esthetician's schedule; the site's example is arriving 15 minutes late to a 60-minute appointment, which becomes 45 minutes. Guests are discouraged unless they are also having a treatment. Hours are Tuesday through Friday 10 AM to 6 PM and Saturday 10 AM to 2 PM, closed Sunday and Monday.

Skincare is treated as an ongoing practice built on consistency, with treatments and products matched to each client rather than quick fixes.