Ultra Cryo & Recovery Lakeland

Ultra Cryo & Recovery, also known as UCR, was established in 2021 by husband-and-wife owners Paul and Terri Hooten, who had run a gym for more than a decade before opening their first cryotherapy clinic. Paul Hooten is listed as CEO and Founder. The business describes itself as family-owned, woman-owned and veteran-owned, and says it has over seven years of experience. It also reports being recognized on the Inc. 500 list of fastest-growing veteran- and woman-owned businesses, and being ranked 279 on the 2024 Inc. 5000, both as its own claims.

The business takes a full-body wellness approach rather than focusing only on appearance. Recovery, skin and weight management services are offered at one location, and wellness plans are built around each client's goals, lifestyle and activity level. Services can be combined or adjusted over time, and treatment plans are personalized after a conversation about lifestyle habits, wellness priorities and desired outcomes. The business describes its services as non-invasive.

A visit usually starts with a consultation, which is free for CryoSlimming and CryoFacial. Cryotherapy is overseen by trained, certified professionals including a registered nurse, and clients can communicate directly with an RN. Before therapeutic injections, an RN or wellness specialist reviews health history and current medications. Telehealth wellness medications are offered only after a licensed provider reviews health history, goals and eligibility, with no guarantee of treatment, and prescriptions are dispensed by a licensed pharmacy. Staff speak English and Spanish. Same-day or next-day appointments are often available, and clients can book by calling or texting.

Booking requires a non-refundable $29 fee for online, phone or in-person appointments. The fee moves to a future session if an appointment is rescheduled at least 24 hours ahead, and no-shows or late cancellations forfeit it. One reschedule is allowed without penalty with 24 hours' notice; after a second reschedule and a missed visit, future bookings require a $149 prepayment. New clients who miss a consultation without notice forfeit the fee and must prepay $149 to rebook. Financing, a referral program and a discount, noted on the Auburndale page, are offered, and pricing is described as flexible. Accepted payments include American Express, cash, Discover, financing, MasterCard, Visa, debit cards and NFC mobile payments. The site lists a wheelchair accessible parking lot and entrance, plus free parking. It is active in the Auburndale, Lakeland, Northeast Polk and Winter Haven Chambers of Commerce, partners with Convoy of Hope, and says it is a founding member of the International Alliance for Cryotherapy Professionals. Hours are Monday, Tuesday and Thursday 9 am to 12 pm and 1 pm to 6 pm, Wednesday 9 am to 12 pm and 2 pm to 6 pm, Friday 9 am to 12 pm and 1 pm to 5 pm, and Saturday 9 am to 1 pm, with Sunday closed and a lunch closure Monday to Friday from 12 pm to 2 pm.

Treatment plans are personalized around each client's goals, lifestyle, activity level and wellness priorities, and can be combined or adjusted over time. Services are presented as non-invasive, with cryotherapy overseen by trained, certified staff including a registered nurse.