TRUE | BROW

TRUE | BROW was founded by Cenia Ivelis, who started working on brows and then built the studio around that work. The studio is in Brandon, Florida, at Professional Park Drive.

Threading starts at 30 minutes for $30, and a threading and tint appointment runs 50 minutes for $45. Brow mapping is included with the threading services. Brow lamination combined with threading takes 50 minutes for $75, and adding tint brings the appointment to 80 minutes or more, from $90. Both lamination options include complimentary aftercare. Korean lash lift and tint takes 50 minutes for $75, with a $25 deposit required to book.

Brow lamination is not suited to clients taking Accutane or who finished it within the last 6 months, clients using retinols or Retin-A, or clients with irritated, broken or recently treated skin in the brow area. Korean lash lift and tint is not suited to clients with active eye conditions, eye irritation, recent eye surgery or lash extensions, and clients are asked to arrive with clean, makeup-free lashes and to be comfortable being photographed or filmed for content.

Appointments are booked with a 24-hour notice for cancellations or changes. A 10-minute grace period applies after the start time, after which the appointment is cancelled. Changes made with less than 24 hours' notice and missed appointments are charged the full scheduled service, and any outstanding balance must be cleared before new services can be booked. The studio is open on Wednesdays from 12 PM to 6:30 PM.

Focuses on subtle brow shaping that enhances each client's natural features rather than changing how their face looks.