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True Beauty Marks

Hair salon · 2 locations

True Beauty Marks is a bridal hair and makeup team founded by Gina Kay and established in 2010. The business has a Doylestown flagship studio and a Lehigh Valley and North New Jersey studio in Easton, which is connected to the Eastonian Hotel. The team mostly travels to clients, and destination bookings are available on request, subject to artist availability and travel fees that vary. The business describes itself as Philadelphia's leading on-location bridal hair and makeup team, and reports a team of over 20 artists.

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About

True Beauty Marks is a bridal hair and makeup team founded by Gina Kay and established in 2010. The business has a Doylestown flagship studio and a Lehigh Valley and North New Jersey studio in Easton, which is connected to the Eastonian Hotel. The team mostly travels to clients, and destination bookings are available on request, subject to artist availability and travel fees that vary. The business describes itself as Philadelphia's leading on-location bridal hair and makeup team, and reports a team of over 20 artists.

Booking follows a set path. Clients fill out a questionnaire, receive a custom proposal listing the primary artists available, then sign a contract and pay a retainer to secure the date. Everything runs through one contract, one deposit and a client portal, and dedicated admin support handles bridal communication and planning. Clients receive a Welcome Guide and a preview appointment with their artist. They can choose any team artist or be matched by style, vision and budget, and the team does not double book artists in a day. Bridal parties of any size can be handled.

Beyond weddings, the team works on feature films, video shoots, photoshoots and productions of all sizes, as well as commercial shoots, lifestyle content, branding and headshots. Hair and makeup for these jobs can be booked by the half day, full day, as yearly bundles, or for a single look.

The business reports a 5.0 out of 5 average overall experience rating across 717 reviews on four platforms as of January 2026, and says it worked 2,094 bridal and commercial bookings from 2015 to 2025. It also reports an average of 14 services per wedding from 2023 to 2025. The site also lists Groomed, which offers on-location barber services in Philadelphia and the surrounding area for wedding days and other days, with a separate price for guest services.

The team is trained to work with all skin tones, face shapes and hair types, and artists mix and match products to suit each client's skin and hair type.

Locations in Philadelphia

Locations in other areas

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Services

Final prices may vary.

Bridal party hair and makeup starting at $160, airbrush makeup, and a team wedding day package listed at $1,140.

  • Bridal Party $160+
  • Bridal Services $250+
  • TBM Team Wedding Day Package $1,140
  • Airbrush Makeup Price at booking
  • Packages with our TBM team $1,140+
  • Airbrush foundation Price at booking

On-location barber services for wedding days, with a wedding day minimum of $590, and guest services priced individually. Groom packages are The Standard, The Upgrade and The VIP.

  • Groomed Wedding Day Minimum $590
  • Guest Services Price at booking
  • The Standard Price at booking
  • The Upgrade Price at booking
  • The VIP Price at booking

Hair and makeup for shoots and events, booked by the half day, full day, as yearly bundles or as single-look bookings.

  • Full-day rate Price at booking
  • Half-day rate Price at booking
  • Single-look booking Price at booking
  • Yearly bundles Price at booking

Also on the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.truebeautymarks.com (opens in a new tab)

Highlights
  • Airbrush foundation sprayed for a skin-like finish, customizable for ages, skin types and tones
  • Temptu airbrush makeup, which the business describes as cruelty-free
  • Founder-led luxury wedding packages with a champagne preview appointment at the Doylestown studio and luxury skincare prep
  • Groomed hot towels for the whole group with The Upgrade
  • Bridal parties of any size and party bundles for larger groups
  • Dedicated admin support and one contract, one deposit, and one client portal
Good for
  • Brides and wedding parties
  • Editorial-inspired weddings
  • Destination weddings (on request)
  • Grooms and groomsmen on wedding day
  • Film, video and photo productions
  • Clients who want a preview appointment before the day
Treats
  • Bridal hair and makeup
  • Wedding day grooming
  • Skin-like airbrush finish
  • Commercial and editorial looks
  • Headshots and branding
Techniques
  • Airbrush makeup
  • Airbrush foundation
  • Precision haircut and style
  • Custom beard service
  • Eyebrow, ear and nose grooming
  • Personalized express facial
  • Hot towel grooming

Products & treatments

  • Temptu airbrush makeup

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