Tralino

Run by a licensed cosmetologist who also works as a public health educator, Tralino operates out of Studio 137 at 621 Bay Ave in Toms River, New Jersey. Visits are by appointment only, and clients can book by calling or texting 732-930-6842. For general questions or collaboration requests, email tralinohair@gmail.com.

The owner states more than 30 years of hands-on experience behind the chair and holds a minor in Holistic Health. The site presents hair care alongside wellness and public health information, and it says it does not give medical advice.

Beyond the studio, the brand runs Balanced Beauty Edit, an education section for beauty professionals including cosmetologists, estheticians and nail technicians. It offers a free guide about noticing patterns that show up at the chair. According to the site, the owner has also been featured in Salon Today, in an article about wellness spending and how salons can grow with it.

Hair care is presented together with public health and wellness information, and product picks reflect the owner's own experience.