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Nail salons
The Shade

The Shade

Nail salon in New York, NY

Rated 4.3 out of 5 (27 on Google Maps) (opens in a new tab) Open now · until 6 PM

The Shade is a nail studio with its flagship in SoHo, and its store locator lists this as the only studio. The business describes itself as a luxury nail salon that combines skin care with nail care, with a focus on quality and expertise rather than high-volume service. The site notes that many of its clients are new to professional nail care.

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About

The Shade is a nail studio with its flagship in SoHo, and its store locator lists this as the only studio. The business describes itself as a luxury nail salon that combines skin care with nail care, with a focus on quality and expertise rather than high-volume service. The site notes that many of its clients are new to professional nail care.

Manicures and pedicures are performed dry, without a water soak, and pedicures take place with no bowl and no shared water. Cuticle preparation is done with an e-file in a European-style method. Each service begins with an assessment of the natural nail, and clients can ask for changes to shape, length, finish and design.

Signature offerings include a structured gel manicure, known as a Russian manicure, which pairs e-file cuticle prep with builder gel; the studio says most clients get three or more weeks of wear from it. Hand-sculpted gel extensions are placed with custom apex placement, and fills are recommended every two to three weeks. Nail art ranges from minimal accents to custom hand-painted designs, and clients are welcome to bring their own inspiration.

Manicures and pedicures include red-light therapy, which the studio says is part of every service at no extra charge and is delivered by a device it describes as patented. Other inclusions are a hydrating chrome face mask and Foot Note, a callus treatment used in pedicures. Hand and foot treatments use Silhouette Sculpting Lotion, and hand treatments can include collagen gloves.

Hours are 9:00 AM to 5:00 PM on Monday, Wednesday and Saturday, 12:00 PM to 8:00 PM on Tuesday and Thursday, 12:00 PM to 9:00 PM on Friday, and 10:00 AM to 6:00 PM on Sunday. Bookings go through the MindBody scheduler online or by calling (929) 334-9969. Changes must follow the cancellation policy, and late arrivals may be shortened or rescheduled depending on availability.

The studio says its services combine skin care with nail care and start from the condition of each client's natural nail, using a dry, waterless technique intended to protect it. Products are professional-grade, selected for nail integrity and skin safety.

A studio setting focused on care and quality rather than high-volume service, according to the business.

Services

Final prices may vary.

Optional extras to add to a service, including French tip design, partial and full nail art, and removal.

  • French Tip Design (Add On) $15
  • Partial Nail Art $15
  • Removal $20
  • Full Nail Art $25

Gel extension services, including fills on existing extensions and full custom sets sculpted in the chair.

  • New Client VIP - Length - Fill + Welcome Gift $195
  • The Shade Signature Length — Fill $195
  • New Client VIP - Length - Full Set + Welcome Gift $265
  • The Shade Signature Length — Full Set $265

Manicures in bare, gel and strength finishes, with new client VIP versions that include a welcome gift.

  • New Client VIP - Manicure - Bare + Welcome Gift $90
  • The Shade Signature Manicure — Bare $90
  • New Client VIP - Manicure - Gel + Welcome Gift $125
  • The Shade Signature Manicure — Gel $125
  • New Client VIP - Manicure - Strength + Welcome Gift $165
  • The Shade Signature Manicure — Strength $165
  • The Shade Signature Manicure — Bare Nail Health Price at booking
  • The Shade Signature Manicure — Gel Gel Long Lasting Price at booking

Pedicures in bare and gel finishes, all performed dry, with new client VIP versions that include a welcome gift.

  • New Client VIP - Pedicure - Bare + Welcome Gift $130
  • The Shade Signature Pedicure — Bare $130
  • New Client VIP - Pedicure - Gel + Welcome Gift $160
  • The Shade Signature Pedicure — Gel $160
  • The Shade Signature Pedicure — Sculpt Price at booking

Photos

  • Hand holding a gel polish bottle beside pale pink nails
  • Pink gel manicure on long coffin-shaped nails
  • Pink and white ombre manicure on two hands
  • Sheer nude almond-shaped manicure in close-up
  • French manicure and pedicure on hands and feet
  • Nude gel pedicure on toes held by gloved technician
  • Technician sculpting a gel pedicure with a brush
  • Brush applying gel to extend a nail
  • Full gel extension set being shaped with a fine brush
  • Rendered view of the flagship studio hallway with marble walls and suite signs
  • Rendered lounge area of the flagship studio with chandelier and sheer curtains
  • Dark lobby with glowing The Shade sign over reception desk

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Dry manicures and pedicures with no water soak or bowl
  • Red-light therapy included in every service at no extra charge
  • Russian-style structured gel manicure with e-file cuticle prep
  • New client VIP options with a welcome gift at signature prices
  • Hand-sculpted gel extensions with custom apex placement
Good for
  • first professional manicure
  • clients new to nail care
  • natural nail condition
  • longer-lasting gel manicures
  • custom nail art
  • extensions and length
  • walk-in visits when availability allows
Treats
  • natural nail condition
  • cuticle care
  • hand care
  • calluses
  • gel extensions
  • custom nail art
Techniques
  • dry manicure
  • dry pedicure
  • e-file cuticle prep
  • builder gel
  • gel polish
  • low-irradiance LED curing
  • red-light therapy
  • hand-sculpted gel extensions
  • custom apex placement
  • collagen gloves

Products & treatments

  • The Shade gel line
  • Silhouette Sculpting Lotion
  • Foot Note
  • Apres Gel-X
  • hydrating chrome face mask
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