The Max

The Max was started by Beth Sholom, who is founder and CEO of MaxHealth, LLC. Sholom has worked with seniors since 1988 and launched a home care agency in 2003. The Max itself was launched during the COVID-19 pandemic.

Hair services are brought to residents' homes through partnerships with various salons, and home salon services are provided by a licensed professional. Men's and women's haircuts are cut to suit each client's style, color work includes full color and root touch-ups, and styling is available for special occasions. The business says it aims to enhance the lives of seniors and that its services are person-centered and shaped to each individual's needs.

For communities, The Max offers salon management for assisted living settings and for long-term care and subacute rehabilitation centers. This covers running the salon and spa, with staff who may include barbers, nail technicians and hairstylists. The business says its clients include premier communities and organizations across New Jersey, and it describes itself as a leader in salon management and hair services.

Assisted living and rehabilitation communities book by email or phone, and the office answers questions and takes appointments around the clock, with listed hours of 9:00 am to 5:00 pm. Payment can be made by direct ACH transfer or credit card, using printable forms or an online credit card form. Planned programs include massage therapy, fitness and exercise classes such as Boxing for Balance, and holistic wellness programs.

Services are brought to the resident's home through partnerships with salons, and each plan is shaped around the individual.