The Loft
Hair salon in West Palm Beach, FL
The Loft presents itself as a boutique spot for hair and wellness in Palm Beach. The team is made up of Master Stylists and a Master Colorist, and beauty services such as spray tans, makeup and teeth whitening are offered in the studio and on location. Complimentary valet parking is available, and clients are asked to text or call 561-262-5058 with booking questions.
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The Loft presents itself as a boutique spot for hair and wellness in Palm Beach. The team is made up of Master Stylists and a Master Colorist, and beauty services such as spray tans, makeup and teeth whitening are offered in the studio and on location. Complimentary valet parking is available, and clients are asked to text or call 561-262-5058 with booking questions.
Other hair services include blow dries, updos, haircuts, a keratin treatment, tape-in extensions, bang trims, kids' cuts and long hair blow dries. A free extension consultation is available for clients who already wear extensions or are new to the salon. The K18 conditioning treatment is recommended as an add-on for highlight services.
Body Roll sessions last 45 minutes and move through 15 positions of about three minutes each. The salon describes them as combining slimming effects with lymphatic drainage massage, and says the massage is several times stronger than standard lymphatic drainage. Suites have TV screens that show the instructions. Single rolls, 15-minute, 30-minute and 45-minute lymphatic drainage massages, and 5-pack and 10-pack summer bundles are all offered.
Makeup artistry is offered for weddings, engagement photos, events, photoshoots and date nights. Peptide wellness services and a Longevity Support category are listed on the website, though the site gives no details about them.
The salon combines hair work with body and beauty wellness. Color and styling are tailored to each client, with attention to hair health.
Specials & promotions
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First-time single roll for $40
$40
First time clients
On their website as of Oct 29, 2026 · Where we saw it
Services
Final prices may vary.
Body Roll lymphatic drainage sessions and packages, including a first-time single roll and 5-pack and 10-pack options.
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First time single roll $40
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Summer Body Roll 5 Pack $200
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Summer Body Roll 10 Pack $300
Single process color, half and full head highlights, face-framing highlights and combined color appointments.
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Single Process for gray hair coverage $125
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Half Head Highlights $200+
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Full Head Highlights $275+
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Full head highlights and single process Price at booking
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Half head highlights and single process Price at booking
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Single process with face framing highlights Price at booking
Blow dries, updos, haircuts, keratin treatment, extension services, bang trims, kids' cuts and conditioning treatments.
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K18 Conditioning Treatment $30
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Color Blow Dry add-on $50
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Blow Dry $65+
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Updo $95
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Hair Cut $175+
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Keratin Treatment $300+
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Bang Trim Price at booking
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Consultation Price at booking
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Extension Consultation Price at booking
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Kids Haircut Price at booking
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Long hair blow dry Price at booking
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Tape-in extensions Price at booking
Lists Longevity Support as a service category, with no further details on the site.
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Longevity Support Price at booking
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Body Roll lymphatic drainage massage $30
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Conditioning Treatment $30
Photos
Meet the team
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Danielle Lint
Master Colorist
- Denise Lopez Master Stylist
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Jeri Mermini
Master Stylist
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Lauren Herbert
Owner, SoFlo Glows
- Peter Mazilu Master Stylist
- Robbie Fuhrer Master Stylist
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.theloftpb.com (opens in a new tab)
- Highlights
- Body Roll lymphatic therapy sessions run 45 minutes, with TV screens in each suite showing the movements
- Single process for gray hair coverage is $125
- R+CO products are used in the salon
- Keratin treatment starts at $300 for a 2-hour appointment and is described as reducing frizz, smoothing and strengthening hair, and adding shine
- Extension consultation is free for existing extension wearers and first-time clients
- Complimentary valet parking
- Good for
- Gray hair coverage
- Highlights and color appointments
- Clients with extensions
- First-time clients
- Frizz and smoothing treatments
- Body Roll sessions
- Wedding and event makeup
- Special event styling
- Spray tan and teeth whitening clients
- Treats
- Gray hair coverage
- Frizz
- Shine
- Corrective color
- Hair health
- Cellulite
- Techniques
- Highlights
- Balayage
- Foilayage
- Corrective color
- Single process
- Face-framing highlights
- Keratin treatment
- K18 conditioning treatment
- Blow dry
- Tape-in extensions
Products & treatments
- R+CO
- SoFlo Glows clean, naturally derived products
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