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The Glow Collective
The Glow Collective
The Glow Collective

The Glow Collective Brookfield

Hair salon in Brookfield, WI · 2 locations

Rated 5.0 out of 5 (579 on Google Maps) (opens in a new tab)

Cassie started The Glow Collective in 2021, after working a desk job, and the business began as a mobile operation. The site also refers to the business as The Glow Co. The salon now has two locations, one in Oconomowoc and one in Brookfield, and according to the salon it has grown to a four-room salon with a team of nine.

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About

Cassie started The Glow Collective in 2021, after working a desk job, and the business began as a mobile operation. The site also refers to the business as The Glow Co. The salon now has two locations, one in Oconomowoc and one in Brookfield, and according to the salon it has grown to a four-room salon with a team of nine.

Each visit opens with a one-on-one consultation covering skin tone, undertones, lifestyle and how deep the client wants the color to go. A trained artist then applies the blend, paying attention to hands, feet and detail areas. Clients leave with personalized aftercare guidance, and a spray-safe at-home line is available for prep through aftercare.

Pricing is set per tan at $65, with a new client version at the same price that includes extra consultation time. Contour spray tans start at $70 and tone and enhance natural definition. Loyalty tans are $45 when booked within 30 days of the last full-price appointment. Mobile tans start at $65 and are provided at the client's location by request, with custom travel fees.

The salon also runs a one-day in-person spray tan training at the Brookfield location, usually from morning to mid-afternoon. Students work on spray tan models and take home their equipment and supplies that day. Courses are offered for beauty professionals, side hustle students and moms, along with wholesale options. Clients who want to attend pay in full to secure a training date.

Each tan is a custom blend built from a consultation about the client's skin, undertones, lifestyle and desired depth, rather than one shade for everyone, and it is applied by trained artists.

Specials & promotions

  • $45 loyalty tan when rebooked within 30 days

    $45

    Must occur within 30 days of your last full-price appointment

    On their website as of Nov 1, 2026 · Where we saw it

  • Glow CEO monthly membership: 2 tans per month

    $90

    3 month minimum; 15% off all retail for duration of membership; valid at both locations

    On their website as of Nov 1, 2026 · Where we saw it

  • 5 spray tans for $275 paid upfront

    $275

    Tans never expire; $55 each; valid at both locations

    On their website as of Nov 1, 2026 · Where we saw it

  • 3 spray tans for $175 paid upfront

    $175

    Tans never expire; $58.33 each; valid at both locations

    On their website as of Nov 1, 2026 · Where we saw it

Services

Final prices may vary.

Prepaid packages of 3 or 5 salon tans, paid up front and valid at both locations, including a 5 Tan Bundle listed as Best Value at $275 and a 3 Tan Bundle at $175.

  • 3 Tan Bundle $175
  • Best Value 5 Tan Bundle $275

Bundle-related options grouped with the spray tan offerings, including the 5 Tan Bundle and the Glow CEO Monthly Membership.

  • Loyalty Tan (30 Day Rebook) - Brookfield $45
  • Tanning Party - Brookfield $60
  • Mobile Tan $65+
  • New Client Spray Tan - Brookfield $65
  • Spray Tan - Brookfield $65
  • Contour Spray Tan - Brookfield $70+
  • Bundle Member Spray Tan - Brookfield Price at booking

The Glow CEO Monthly Membership at $90 a month, with a three-month minimum, two spray tans each month and 15% off retail for the membership period.

  • Glow CEO Monthly Membership $90

A Training Tans promotion at $35 at both salons, tied to the spray tan training offered by the business.

  • PROMO: Training Tans with Hailee/Sophie - Brookfield $35

Photos

  • Close-up of spray tan being applied to torso
  • Two women in white posing back to camera
  • Group of twelve staff in black outfits against a white wall
  • Spray tan being applied to a client's midsection
  • Client's back being sprayed with a tan gun
  • Three staff members posed against a dark wall

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.theglowcollective… (opens in a new tab)

Highlights
  • Custom blended solution for each client rather than a single shade
  • Contour spray tan that toning and defines natural shape, from $70
  • Bundles of 3 or 5 tans paid up front, valid at both salons, with no expiration
  • Glow CEO Monthly Membership with 2 spray tans a month and 15% off retail
  • Facial tanning spray that clients can apply at night once their face fades
  • One-day in-person spray tan training with models and take-home equipment
  • The salon describes its solutions as swim proof compared with other sunless solutions
Good for
  • First-time clients
  • New clients
  • Bridal parties and groups of three or more
  • Clients who prefer a mobile appointment
  • Regular tanners who want a bundle or membership
  • Aspiring spray tan artists and beauty professionals
  • Clients in Southeast Wisconsin
Treats
  • Sunless tanning
  • Tan color depth
  • Toning and definition
  • Tan maintenance between appointments
Techniques
  • Custom blended solutions
  • Contour spray tan
  • Rapid tan formula
  • Standard or overnight tan formula
  • Facial tanning spray

Products & treatments

  • Spray-safe at-home line for prep through aftercare, described as the same products used in the studio
  • Spray-safe body butter lotion
  • Spray-safe body lather wash
  • Exfoliation mitts, sold online or in the salon

Other locations

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