Susie's Wigs & Hair Replacement

The business was started by a woman named Susie, who opened a small shop in Arizona in 1979 making personalized wigs for family and friends. It has been family-owned for more than 47 years, and according to the business it has served over 230,000 clients.

There are three stores, in Beverly Hills, Laguna Hills and Denver. The Beverly Hills and Denver stores are open Monday to Saturday from 10AM to 5PM, and Laguna Hills is open Monday to Saturday from 10AM to 6PM; all are closed Sunday. Walk-ins and appointments are both welcome, and a free consultation is provided. Free two-hour parking is available in a structure at 461 N Bedford Dr in Beverly Hills, about a three-minute walk from the store.

Each wig or topper includes a same-day custom fit covering cutting, thinning, trimming and size adjustments, and alterations are made at no extra charge. Pre-made wigs are on hand at the stores, so a client can leave with a new look the same day. Custom full wigs work differently: the process starts with a mold of the head rather than standard cap sizes, and after the piece arrives it is styled in a separate appointment that includes a cut, thin and trim session.

Full custom wigs and toppers are made for both women and men. Human hair pieces use European and Brazilian hair, and human hair wigs come with a smooth, breathable medical-grade cap. Full custom pieces can be rooted, mixed, ombre or balayage. Synthetic wigs and toppers should be cleaned only with products made for wigs, not with human hair products.

The salon's listed prices are spans rather than fixed amounts. Synthetic toppers sit between $179.99 and $499.99, and human hair toppers between $299.99 and $5,999.99. Synthetic wigs are listed at $259.99 to $699.99, while human hair wigs run from $649.99 up to $8,999.99.

Aims for wigs that feel comfortable, look natural and fit securely, with each piece customized to the wearer.