Studiofleek

The idea behind it dates to 2018, and the business took its current shape in 2020.

Wig installation is booked online through a Square booking page. Clients are asked to arrive with clean, dry hair, and no wig needs to be dropped off beforehand. Same-day customization is included with appointments. Wigs sold on the site, such as the Chrissy 24-inch HD frontal and the Ari wig, are made to order, with a stated processing time of 7 business days and shipping of 3 to 5 business days.

The product range centers on lace work. The Holy Grail line includes a lace gel, which is also sold in a mini size, a wig install system, a duo, a bundle, and a how-to video for the gel. Other items include Hold Up Lace Glue, a sweat-proof adhesive with a stated hold of two to three weeks, a melting spray for lace, and a wax stick for flyaway hairs. Worldwide delivery is offered.

Apart from its retail operation, the company runs a training arm called Fleek Academy. Its flagship offering, Bigger Than Beauty, costs $299 and is meant to help holders of a cosmetology license, along with their creative ability, build an organized beauty company. For product creators, the curriculum addresses offers, content, landing pages and sales systems. A digital guide titled 100 Holy Grail Product Ideas can also be purchased.

The business describes its service as top tier and its products as high quality, and pairs its retail side with education for beauty professionals.