Studio W Salon
Hair salon in Castro Valley, CA
Studio W Salon is owned by Jennie Welcor and Gilbert Welcor and has operated since 2016. The salon sits across from the Chabot Theater and has a large parking lot in the back with free parking. Coffee, tea and snacks are offered during visits, and the salon says it welcomes everyone, families included.
Read moreAbout
Studio W Salon is owned by Jennie Welcor and Gilbert Welcor and has operated since 2016. The salon sits across from the Chabot Theater and has a large parking lot in the back with free parking. Coffee, tea and snacks are offered during visits, and the salon says it welcomes everyone, families included.
Pricing follows a stylist level system, so the same service can cost differently depending on the stylist's level and experience. New clients can book a free consultation to talk through their hair history, current concerns, goals, lifestyle and maintenance preferences. The consultation includes timing and pricing expectations, and there is no obligation to book on the spot. The team matches each client with a stylist whose experience fits their stated needs, and personalized quotes are given at that visit. Associate stylists welcome hair models on their opportunity days, and the salon accepts assistant stylists into its training program.
Hair extensions are made from 100% human hair and are offered through hand-tied wefts by Amplify, Hotheads tape-ins, tape-in row hybrids, clip-ins, tinsel, feathers and fairy hair. Weft extensions use a hidden beaded row. Every extension installation begins with a free consultation. Tape-ins are usually removed and reapplied every six to eight weeks and can be reapplied up to three times.
The color team says it pursues advanced education and keeps up with current color techniques and trends. Blonde lightening may take several visits, and extreme lightening is handled as a color correction. Major color changes, corrections, vivid colors and extensive blonding usually begin with a consultation.
The salon also offers texture services including perms, Original and Mini Brazilian Blowouts, and the Sweet The First smoothing treatment, which the salon describes as a Brazilian amino-acid based treatment that softens frizz. Barber-style grooming covers beard shaping, clipper cuts, taper and mid fades, clean-up shaves and hot towel shaves. Wedding hair and makeup is done only in the salon, and bridal trials are recommended before the wedding day.
Stylists explain how to recreate and care for a new style at home. Major color changes, corrections, vivid colors and extensive blonding usually begin with a consultation.
The salon describes itself as upscale and says it welcomes everyone, including families.
Specials & promotions
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$20 off your first visit
For clients who have never been to Studio W before
On their website as of Oct 30, 2026 · Where we saw it
Services
Final prices may vary.
Beard shaping, clean-up shaves, head shaves, clipper and buzz cuts, hot towel shaves and taper or mid fades.
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Beard shaping and trims Price at booking
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Clean-up shaves and head shaves Price at booking
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Clipper and buzz cuts Price at booking
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Hot towel shaves Price at booking
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Taper fades, mid fades Price at booking
Blowouts with curling or straightening finishes and a luxury haircut with a L'Oreal Metal Detox or Redken ABC treatment.
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Finish your style with curling & straightening $16
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Luxury haircut with a L'Oreal Metal Detox or a Redken ABC treatment $99
Brow trims and brow tinting.
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Brow Trim $10
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Brow Tint $20
House, corrective and spa facials, priced by stylist level.
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House Facial $89
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Corrective Facial $99
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Spa Facial $109
Traditional gray coverage, gray blending, low-maintenance dimensional color, highlight-based transitions and full gray transition plans.
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Full gray transition plans Price at booking
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Gray blending Price at booking
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Highlight-based transitions Price at booking
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Low-maintenance dimensional color Price at booking
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Traditional gray coverage Price at booking
Brow waxing and chest and back waxing for men.
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Brow Wax Price at booking
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Chest & Back Wax Price at booking
Root touch-ups, all-over color, balayage, highlights, blonde transformations, dimensional color, vivid color, toners and color correction, priced by stylist level.
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Per Foil (up to 5 foils) $11
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Add Bowl of Color 1 oz $35
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Add Bowl of Color 1 oz/30g $35
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Men's Camo Color $49
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Root Color added to Highlight or Balayage $49
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Add a toner $50
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Toner add-on $50
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Single Process, All Over Hair Color $93
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Toner & Blowdry $93
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Vivid Color $99
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Barber Haircut & Color $132
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Color Correction (per hour) $134
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Haircut, Hair Color, Blowdry $157
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Partial Highlight $164
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Bleach & Tone $179
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Full Head of Foil Highlights $199
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Balayage $269
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All-over color Price at booking
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Blonde transformations Price at booking
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Color correction Price at booking
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Dimensional brunette color Price at booking
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Face-framing highlights Price at booking
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Grey blending and grey transitioning Price at booking
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Grey Hair Blending / Transitioning Price at booking
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Highlights and lowlights Price at booking
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Root touch-ups and grey coverage Price at booking
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Toners and gloss treatments Price at booking
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Vivid and fashion colors Price at booking
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Vivid Hair Color Price at booking
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Camo Color for Gray Hair Price at booking
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Fashion & Creative Color Price at booking
Haircuts for women, men and children, bangs, blowouts, conditioning and scalp treatments, and haircuts for curly hair.
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Bang Trim $16
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Curling & straightening finish $16
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New Bangs $30
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Barber Haircut / Clipper Cut $44
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Blowout (shampoo and blowdry) $44
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Children (under 12 yrs) $44–$85
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Children (under 12 yrs) Haircut $44
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Haircut, includes wash and blowdry $64
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Blowout & Conditioning Treatment $78
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Blowout & Scalp Treatment $78
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Luxury haircut with L'Oreal Metal Detox or Redken ABC treatment $99
Finishes with curls, haircuts for curly hair and shampoo and blowdry styling.
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Finish with Curls Price at booking
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Haircuts for Curly Hair Price at booking
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The Blowout: Shampoo + Blowdry Price at booking
Weft, tape-in, clip-in, tinsel, feather and fairy hair extensions, with placements, moves and removal.
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Clip in Placements, 2 rows $35
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Mini Move Up Beaded Row $75
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Hair Extensions Removal $200
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Hair Extensions Full Move Up Service $250
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Clip-In Extensions Price at booking
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Fairy Hair Price at booking
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Fairy Hair Extensions Price at booking
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Feathers Price at booking
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Hair Extensions Consultation Price at booking
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Hair Extensions Initial Application Price at booking
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Hair Tinsel Price at booking
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Initial Application Price at booking
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Tape In Extensions Price at booking
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Tape In Row Extensions by Amplify Price at booking
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Weft Extensions (Hidden Beaded Row) Price at booking
Hair and makeup for bridesmaids and the mothers of the bride and groom, done at the salon.
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Hair & Makeup for the Bridal Party Price at booking
Traditional highlights, babylights, dimensional blondes, platinum blonde services and root smudges.
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Babylights Price at booking
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Dimensional blondes Price at booking
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Full blonding transformations Price at booking
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Platinum blonde services Price at booking
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Root smudges and shadow roots Price at booking
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Traditional highlights Price at booking
Brow waxing and chest and back waxing for men.
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Brow Wax (men) Price at booking
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Chest & Back Wax (men) Price at booking
Perms and texture services designed for men.
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Men's Perms & Texture Services Price at booking
Classic and preppy styles, fades, undercuts, long hair and textured cuts.
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Classic & Preppy Styles Price at booking
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Fades, Undercuts & Disconnected Cuts Price at booking
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Long Hair for Men Price at booking
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Textured Men's Haircuts Price at booking
Hair and makeup for baby showers, engagement parties, proms, homecoming and senior portraits.
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Baby Showers and Milestone Celebrations Hair & Makeup Price at booking
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Engagement Parties and Wedding Showers Hair & Makeup Price at booking
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Prom and Homecoming Hair & Makeup Price at booking
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Winter Formal and Senior Portraits Hair & Makeup Price at booking
Perms, Mini and Original Brazilian Blowouts, keratin treatment and the Sweet The First smoothing treatment.
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Perms $151
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Mini Brazilian $200+
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Mini Brazilian Blowout $200
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Original Brazilian Blowout $294
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Keratin Treatment Price at booking
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Sweet The First Smoothing Treatment Price at booking
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Conditioning Treatment $35
Formal hairstyles, prom and bridesmaid hair, bridal trial runs and makeup for the bride and bridal party.
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Formal hairstyles, prom hair, bridesmaids hair, bridal trial run $99–$134
Wedding hair and makeup, with a trial session available before the wedding.
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Wedding Hair and Makeup Trial Price at booking
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Wedding Hair & Makeup Price at booking
Wedding day hair, makeup application and added lashes.
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Add lashes $45
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Beauty Makeup Application $89
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Wedding, Bridal, Special Occasion Hair $99
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Makeup for Bride & Bridal Party $112
Photos
Meet the team
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Amelia McKinney
Level 5 Hairstylist
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Angelina Khim
Associate Hairstylist
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Angie Meier
Level 4 Hairstylist
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Annie Welch
Level 6 Stylist
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Daniela Martinez
Level 1 Hairstylist
- Emma Goldma Associate Hairstylist
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Jennie Welcor
Level 7 Hairstylist, Owner
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Kait Lewis
Level 4 Hairstylist
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Kayla Frani
Level 1 Hairstylist
- Liliana Garcia Associate Hairstylist
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Lilly Graham
Associate Hairstylist
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.studiowsaloncv.com (opens in a new tab)
- Highlights
- Free hair consultations, with personalized price quotes and no obligation to book
- Hair extensions made from 100% human hair, with Amplify and Hotheads options and a free extension consultation
- Original and Mini Brazilian Blowout, plus the Sweet The First smoothing treatment
- Camo Color for men, which blends or fully covers gray hair
- Wedding hair and makeup done in the salon, with bridal trials recommended
- Booking online, by phone at 510-862-5525, or by appointment request
- Good for
- First visit with a consultation
- Families and children
- Curly and combination-texture haircuts
- Gray transitions and gray blending
- Vivid and fashion color
- Hair extensions
- Bridal parties and special events
- Men's grooming and barber services
- Blonde services
- Treats
- Frizz
- Gray coverage
- Gray transitioning
- Color correction
- Hair length and volume
- Brow shaping
- Chest and back waxing
- Men's grooming
- Techniques
- Balayage
- Foilayage
- Highlights and lowlights
- Babylights
- Root melt and shadow roots
- Toners and gloss treatments
- Vivid color
- Brazilian Blowout
- Keratin treatment
- Perms and body waves
Products & treatments
- Amplify extensions
- Hotheads extensions
- Sweet The First smoothing treatment
- L'Oreal Metal Detox treatment
- Redken ABC treatment
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