Sterling Reality LLC

Sterling Reality LLC is a luxury beauty and creative direction firm headquartered in New York, operating a studio in Brooklyn. Its services span creative direction, editorial and campaign styling, leading beauty on set, and consulting on brand image. According to the company, it is the best choice for powerful storytelling. Collaborators and clients are located in Dubai, Paris, London, Barcelona, Morocco, Los Angeles and Toronto. Among the organizations it has worked with, past and present, are the New York City Department of Education, Neiman Marcus, Complex, American Express and Uber.

The company's guiding idea is that great hair should fit into the wider creative vision. Commercial work includes hair for magazine editorials, lookbooks, fashion presentations and creative shoots, along with on-set direction and on-location hairstyling for productions, campaigns, music visuals, interviews and events. Brand image consulting is offered to brands, creatives and public-facing professionals on visual identity and presentation. Corporate rates are available on request, and global and travel bookings are accepted for both domestic and international work.

Private client services cover executive grooming, private styling and image care, on-location and concierge appointments, and preparation for public appearances. Complimentary consultations are offered for all services, and color correction is priced after consultation.

The salon menu includes cuts, trims and a transitioning cut, with trims starting at $15, blow dry at $75 and silk press from $90. Locs are offered as extensions (from $600), maintenance (from $175), style (from $60) and starter locs (from $125). Relaxer touch-ups are $120 and a virgin relaxer is $250. Weave services include maintenance, partial and full sew-ins, microlink extensions and quick weave. Color services include a 3-hour balayage at $368, highlights or lowlights for a half head at $252, quick color, color changes, touch-ups, bleach and tone, and clarifying and deep conditioning treatments.

Classes include a Professional Braiding Workshop at $150 and a Silk Press Technical Class at $200, both three-hour Wednesday sessions, plus a Traditional Sew-In Masterclass at $300. Booking requires 24 hours notice for cancellation, and appointments cancelled within 24 hours are subject to a 50% charge. Gift cards are available, and details can be requested at reception.

Hair is treated as one part of a larger creative vision, with work shaped by high-fashion production and personal, discreet client care.