SONYA DAKAR

The brand describes itself as family-owned and woman-led. It also says its product development draws on decades of work with tens of thousands of clients.

The Beverly Hills clinic is where the brand meets its clients. Appointments are requested through the website and handled by the Skin Clinic concierge. New visitors can start with a free personalized skincare consultation, and anyone unsure where to begin can take the free online skin quiz, which suggests products for the concerns they describe.

The product range covers face oils, serums, creams, cleansers, eye care and sun protection. Several items address acne, including a salicylic acid and niacinamide serum and a clarifying spot treatment. Others are aimed at dark spots, brightening, fine lines, dark circles and puffiness. Beauty Box systems group products into sets for sensitive skin, clarifying and anti-aging concerns, and the shop also carries minis, travel sets and body products.

The brand says its formulas are free of phthalates, sulfates and artificial fragrances, and that its sustainability efforts cover ingredient sourcing, formulas and packaging. Online orders of $75 or more ship free, and the Sonya Circle Rewards program lets members earn points and move through tiers.

The brand describes its formulas as based on client experience rather than trends, with a focus on clean ingredients and treatments it calls proven. It says client interactions at the clinic shape the products it creates.