SOHO Salon Suites

SOHO Salon Suites is based at Laurel Square Shopping on Route 88 in Brick, NJ. It serves independent professionals in the hair, beauty and body industry who want their own space without running a full salon. The business describes itself as a leading provider of sleek, luxurious salon space, and its stated aim is to help professionals become independent business owners.

Each suite is rented by a professional who sets their own prices and hours, brings their own products and decorates the space in their own style. SOHO covers utilities, A/C and Wi-Fi. Tenants pay an initial deposit, product costs, personal tools, business cards and a business phone number, along with any personalization such as paint, pictures, accent walls or special lighting. Prospective tenants receive an info packet and a startup guide, and the business offers guidance on setting up an independent business in a suite.

Every suite comes with a high-end backwash chair and sink, storage cabinets, mirrors and full-spectrum LED lighting, along with a custom glass front. Walls inside the suites are insulated, giving tenants both privacy and comfort. Cameras and swipe-card access secure the building, and tenants set their own working hours. Business laundry can be done in shared washers and dryers, and a break room with a refrigerator is open to tenants. Day-to-day business management runs through the SOHO App, which includes an online appointment book and a credit card processor.

The suites host a mix of services, including hair services, eyes, waxing and skincare, nails, massage, and men's and women's wellness, and listed offerings also include makeup, teeth and hair removal. The office can be reached at 732-359-2060. SOHO markets the SOHO website across most social media and search engines.

Built around independence: tenants run their own businesses, set their own prices and hours, and get suites, tools and business guidance from SOHO.

Private, individually decorated suites with custom glass fronts and insulated walls.