SOFIA BEAUTY STUDIO

Its work centers on bridal and event makeup, and the studio also takes on camera-ready looks for photoshoots, video and headshots.

Bridal services include makeup for the bride or her bridesmaids, bridal makeup trials, bridal party makeup, and wedding day touch-ups that can be done on site before photos, after the ceremony or during the reception. Each look is adjusted to skin type, style and the wedding theme. Bridal and event dates are usually booked 10 to 18 months in advance, and a booking is confirmed once a signed contract and a non-refundable retainer fee are received.

Event makeup covers occasions such as prom, weddings and date nights, in either soft glam or full glam. The studio has no booking minimum and accepts parties of any size, and for larger groups it brings in a team of other artists. It travels to clients' locations, and a travel fee may apply depending on distance.

One-on-one makeup lessons are available in person or virtually and cover everyday, glam and special-event looks. They suit beginners, working professionals and mature clients.

Clients sign a makeup application liability release and consent form before the service. The booking form asks whether photos or video may be used for promotion, with an option to decline. Portfolio work is shared on Instagram and TikTok. The studio also refers clients to partners for spray tans at home, styling from soft waves to event-ready looks, and Russian manicures. A referral program pays $50 for each new client whose booking totals $200 or more, with rewards sent after that client's service is completed and no limit on referrals.

Each look is shaped around the client's style, skin type and occasion, with the aim of finishes that last and photograph well. The studio says it uses only high-quality products that the founder has personally tested.