So Ladylike Beauty

The brand was founded to bring intention and craftsmanship to the beauty experience, and it describes its offerings as curated with intention. The founder is a licensed stylist with years of experience working with women and their hair.

Wigs are handcrafted in small batches using virgin hair and soft lace. The glueless, ready-to-wear units are released as Wig Drops, limited runs offered once or twice a month depending on availability, with dates announced by email and Instagram. Units go first come, first served and cannot be held or reserved, and a Drop List lets shoppers sign up for release notifications.

In-studio appointments are offered by advance booking on Wednesdays, Fridays and Saturdays, in a limited number each week. A non-refundable deposit reserves the time. Cancellations or rescheduling need at least 24 hours' notice; same-day cancellations and no-shows forfeit the deposit, and arrivals more than 15 minutes late may need to be rebooked. Add-on services are chosen when booking.

Wig and lace maintenance requires a scheduled drop-off. Current clients can reserve wig care during set care windows. Small fixes such as adjusting the part or trimming a little may be offered where a product listing says so, but structural changes and custom alterations are not provided. Buyers can collect purchases in Broward, FL by booking an appointment after buying, or have orders delivered nationwide; shipping is worked out at checkout, and orders usually go out within two to five business days.

Built around intention and craftsmanship, with small-batch production and a deliberately limited number of appointments and releases.