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Sergio Urbina Beauty

Sergio Urbina Beauty

Hair salon in Sterling, VA

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Sergio Urbina Beauty works across hair, makeup, men's hair and eyebrow waxing from its studio in Sterling. The services range from blow dries, straightening and waves to cuts, highlights and balayage, and makeup from soft everyday looks to full glam for special occasions.

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About

Sergio Urbina Beauty works across hair, makeup, men's hair and eyebrow waxing from its studio in Sterling. The services range from blow dries, straightening and waves to cuts, highlights and balayage, and makeup from soft everyday looks to full glam for special occasions.

The studio describes its approach as built on intention, care and the experience it creates for each client, and it says it works at building lasting relationships with the people who book. Hair is customized to each client's features, texture and personal style rather than a single standard look.

The team is licensed by the Virginia Board of Cosmetology and says its members hold certifications from MUBA The Masters Class, Axel Makeup Academy and R & P. Clients can book with any of the three stylists, Sergio, Kaori or Doris, through the online booking form, and anyone unsure who to choose can call the salon for help.

It is non-refundable but is applied to the final total. The amount is $25 for cuts, blow dries, straightening and waves, and $50 for color, balayage, highlights, makeup and perms. Eyebrow waxing is listed as exempt. The studio is open Tuesday to Thursday 10 AM to 6 PM, Friday and Saturday 9 AM to 6 PM, and closed Sunday and Monday.

For hair treatments the studio uses Truss Professional products to hydrate the scalp and rebuild the hair. It also sells a curated selection of cosmetic products. The studio says it keeps up with trends and invests in higher-end products.

The studio says beauty is about intention, care and the experience created for each client, with a focus on building relationships and customizing hair to each client's features, texture and personal style.

Services

Final prices may vary.

Blow dries, straightening, waves and curls, cuts, full color, root touch-ups, highlights and several balayage levels, with treatments added to some styling.

  • Blow Dry $35
  • Hair Straighten $35
  • Shoulder Length Cut $45
  • Waves/Curls $45
  • Medium-Long Length Cut $50
  • Highlights 120 min · $120 / 180 min · $150
  • Root Touch Up $120
  • Full Hair Color (1 Shade) $140
  • Low Balayage $180
  • Medium Balayage $225
  • Ombre Hair Touch $250
  • Ombré Hair Touch $250–$400
  • High Balayage $280
  • Haircut $35
  • Perm $120
  • Haircut + Highlight $155

Makeup ranging from natural looks to full glam, alone or paired with a hair service.

  • Makeup $180
  • Makeup & Hair $280

Eyebrow waxing.

  • Eyebrow Wax $15
  • Haircut + Perm $155

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.sergiourbinabeauty.com (opens in a new tab)

Highlights
  • Balayage offered in low, medium and high versions, priced by hair and timed from about 3 to 4.5 hours
  • Root touch-ups offered 5 to 8 weeks after a color service
  • Hair treatments using Truss Professional products
  • Men's haircut includes eyebrow cleanup
  • Haircut plus highlight or perm packages for men
  • Clients can choose any of the three stylists when booking online
Good for
  • Balayage and highlight clients
  • Men's haircuts and combined cut and color
  • Everyday hair styling and blow dries
  • Makeup for special occasions
  • Clients who want help choosing a stylist
  • Clients who prefer booking online
Treats
  • Root touch-up
  • Balayage
  • Highlights
  • Full color
  • Eyebrow shaping
  • Event makeup
Techniques
  • Balayage
  • Highlights
  • Ombré
  • Full hair color
  • Blow dry
  • Hair straightening
  • Waves and curls
  • Perm
  • Nourishing and deep hair treatments
  • Eyebrow waxing

Products & treatments

  • Truss Professional
  • Curated selection of cosmetic products

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