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Sarina & Co Beauty

Sarina & Co Beauty

Studio in St. Augustine, FL

Augustine. Its work covers bridal previews, wedding day hair and makeup for the bride, bridal party and family services, elopements, and hair and makeup for guests at parties and public events on weekdays. The business says about 85% of its St. Augustine brides come from out of town.

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About

Augustine. Its work covers bridal previews, wedding day hair and makeup for the bride, bridal party and family services, elopements, and hair and makeup for guests at parties and public events on weekdays. The business says about 85% of its St. Augustine brides come from out of town.

Bridal previews, sometimes called trials, can be done in the studio or on site, for hair, makeup, or both. Each preview covers one hairstyle or one makeup look, with edits made until it is right, and usually takes one to one and a half hours per service. Before and after photos are taken and shared with the client. Previews can be booked before or after the wedding date is reserved, and clients are encouraged to book them two to six months ahead. Additional looks can be added if requested in advance, priced by time starting at $75. Clients who are preparing for a preview are asked to arrive with clean, fully dry hair free of oils, serums and leave-in conditioners, to trim and color their hair at least a week before, and to wear a white or neutral top without a collar, hood or fuzzy fabric. Clients may also send a natural-light selfie, inspiration photos and dress details beforehand so prep can be planned.

Booking a wedding date requires a retainer equal to the bride service cost and a signed contract, and the contract can be completed before the preview. Bookings made 90 or more days ahead, and any booking during the peak season from October to May, carry a $600 minimum. A temporary hold for up to 30 days, for $100, is available while a client finishes a bridal preview. Inquiries receive a reply within 48 hours, and weekend inquiries are answered the following Monday or the day after a holiday.

Elopement services can take place in the studio or on location when available. On-location elopement work carries a travel and setup fee starting at $75. Testimonials on the site describe the business's makeup as long-lasting and natural-looking.

Each look is shaped around the client's own features and the kind of day they have in mind, worked out together with the artist from reference photos and dress details shared ahead of time.

Specials & promotions

  • 2026 Summer & Fall booking specials

    Inquire with your details to learn about the specials

    On their website as of Oct 30, 2026 · Where we saw it

Services

Final prices may vary.

Bride-only hair and makeup packages, priced by day of the week, with a $600 minimum for Friday to Sunday bookings.

  • Bride Only Hairstyling & Makeup Friday-Sunday $600+

Trial sessions for hair, makeup or both, offered in the studio or on site, with a temporary hold option.

  • Hold Fee (30 days) $100
  • Bridal Makeup Preview Mon-Thur (non holiday) $125
  • Bridal Preview Hairstyling Mon-Thurs (non holiday) $125
  • Bridal Makeup Preview Fri-Sunday & Holidays $150
  • Bridal Preview Hairstyling Friday-Sunday $150

Bride-only hair and makeup for elopements, available in the studio or on location.

  • Elopement Bride Only (Monday-Thursday, non holiday) $400+
  • Elopement Bride Only (Friday-Sunday) $600+

Hairstyling and makeup for guests, parties and social or public events, priced at $150.

  • Event Hairstyling (guest, party, social event) $150
  • Event Makeup (guests, party, public event) weekday $150

Per-service pricing for bridal previews, with additional looks added by time and booked in advance.

  • Bridal Previews (also known as trials) $125–$175

Hair and makeup for the bride on the wedding day, plus bridal party services when booked with the bride.

  • Bridal party hair or makeup when booked with bride (6 or more services) $120
  • Bride Only Hairstyling & Makeup M-Thur (non holiday) $400
  • Bridal Party & Family $120/unit
  • Bride Hair & Makeup $450

Photos

  • Bride with veil and white roses showing bridal hair
  • Messy updo hairstyle result from behind
  • Smiling bride with soft updo and bridal makeup
  • Smiling client in white robe with voluminous curled hair and makeup
  • Polished low ponytail with waves from behind
  • Smiling bride in satin robe with curled updo and makeup
  • Bride with glamorous Hollywood waves and natural makeup
  • Bride with sleek updo and veil holding a purple bouquet
  • Half-up bridal style with a twist and soft waves, seen from behind
  • Half-up bridal hairstyle with soft waves and highlights
  • Voluminous updo with curled face-framing pieces
  • Smiling bride with soft half-up waves and makeup

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.sarinadurden.com (opens in a new tab)

Highlights
  • Bridal previews photographed before and after, with photos shared with the client
  • Previews include one hairstyle or makeup look with edits until it is right
  • Hold option of 30 days for $100 while completing a preview
  • Elopement services available in the studio or on location
  • Replies to inquiries within 48 hours
Good for
  • Out-of-town brides
  • Brides planning a preview before booking
  • Elopements
  • Wedding parties and family
  • Guests at parties and public events
  • Clients who want a trial look before the wedding day
Treats
  • Long-lasting wedding makeup
  • Trial looks before the wedding day
  • Event hair and makeup for guests
Techniques
  • Bridal hairstyling
  • Bridal makeup
  • Bridal previews (trials)
  • In-studio and on-location services

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