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Lash & brow studios
Routine Beauty
Routine Beauty

Routine Beauty

Lash & brow studio in San Diego, CA

Rated 4.8 out of 5 (16 on Google Maps) (opens in a new tab)

Routine Beauty is a private lash studio in San Diego that was created by Tracy, who owns the business and works as its lash artist. The studio sits in a historic building on Reynard Way and is decorated with color and touches of historic detail.

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About

Routine Beauty is a private lash studio in San Diego that was created by Tracy, who owns the business and works as its lash artist. The studio sits in a historic building on Reynard Way and is decorated with color and touches of historic detail.

The studio's approach is tied to a simpler personal care routine. It aims to consume consciously by working with like-minded brands and cutting down on waste where it can, and it encourages open conversation and honest feedback from clients.

A visit takes place in a private studio, so clients get undivided attention without interruptions. The treatment table adjusts to raise the back, legs and feet, and it is lined with memory foam and has a bed warmer. Lash extensions are attached one by one to the base of each natural lash, never to the skin, and each set is shaped to the client's features and requests. Clients also receive guidance on caring for their skin, eyes, lashes and brows.

Pricing starts at $189 for lash extensions, $99 for a fill, $99 for a lash lift and $80 for a brow lift. Fills are typically recommended every two to three weeks, and a lash lift's results last six to eight weeks on average. The studio also creates full color lash sets for photoshoots and festivals, designed from each client's inspiration.

Puts natural lash and eye health first, and customizes each set to the client's features and requests. The studio also favors working with like-minded brands and reducing waste.

A private, color-filled studio with touches of historic detail inside a repurposed rug cleaning works building.

Services

Final prices may vary.

A chemical lash lift that curls natural lashes into a new shape, with results that last about six to eight weeks on average.

  • Lash Lift $99

Individually attached extensions in several styles, including volume fans, hybrid sets, wet look volume and full color creative sets, with pricing starting at $189.

  • Lash Extension Fill $99
  • Lash Extensions $189+
  • California Volume Lash Extensions Price at booking
  • Creative Lash Extensions Price at booking
  • Everyday Babe Wet Look Lash Extensions Price at booking
  • Hybrid Lash Extensions Price at booking

A semipermanent, noninvasive brow treatment that adjusts the direction of the natural brow hair, priced at $80.

  • Brow Lift $80
  • California Volume VOLUME LASH EXTENSIONS Price at booking
  • Get Colorful! CREATIVE LASH EXTENSIONS Price at booking
  • Lash Lift AKA 'PERM' Price at booking

Photos

  • Technician applying lashes to a client in the salon
  • Shelf of glass bottles and crystals in the salon
  • Close-up of a lash extension result on an eye
  • Lash extensions being applied to a client
  • Close-up of lash extensions and brows on a client
  • Clients seated in a pink chair lounge area with rug
  • Technician preparing a client's face for a treatment
  • Close-up of a lash extension result
  • Client with lash result wearing a mask on a treatment bed
  • Close-up of eye with lash extensions and brows
  • Before and after lash lift on a client's eyes
  • Close-up of a lash lift result on a client's eye

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.routinebeauty.com (opens in a new tab)

Highlights
  • Private studio with no interruptions during treatments
  • Adjustable memory foam treatment table with a bed warmer
  • Full color creative lash sets for photoshoots and festivals
  • Daily aftercare built around Borboleta Beauty products
  • Waitlist available when no appointment time works
  • Card on file required to book; 50% fee for no-shows or last-minute cancellations
Good for
  • First lash extension set
  • Thin or sparse lashes
  • Fine-haired clients who want a softer, lighter set
  • Existing lash extension clients booking fills
  • Photoshoots and festivals
  • Clients who want a simpler personal care routine
Treats
  • Thin or sparse lashes
  • Lash curl and lift
  • Brow hair direction
  • Lash volume
  • Outgrown or shed extensions
Techniques
  • Individual lash extension attachment
  • Classic lash extensions
  • Volume fan application
  • Hybrid lash sets
  • Lash lift (perm)
  • Brow lift and lamination
  • Color lash sets

Products & treatments

  • Borboleta Beauty aftercare products
  • Borboleta Lash Serum
  • Ultra-soft synthetic mink lash fibers in a range of colors

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