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RIVAL ESTHETICS

RIVAL ESTHETICS

Lash & brow studio in Grand Rapids, MI

Rated 5.0 out of 5 (69 on Google Maps) (opens in a new tab)

Alma Mirela founded Rival Esthetics after finishing her education in esthetics, and began by working as a solo esthetician. She later pursued further training to become a cosmetic tattoo artist, and the studio's work centers on lash extensions, cosmetic tattooing, and brow artistry.

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About

Alma Mirela founded Rival Esthetics after finishing her education in esthetics, and began by working as a solo esthetician. She later pursued further training to become a cosmetic tattoo artist, and the studio's work centers on lash extensions, cosmetic tattooing, and brow artistry.

The business describes itself as a rated number two permanent makeup facility in Grand Rapids and says it holds five stars on Google, based on client reviews. Two years after opening the studio, the founder started Rival Studios, a space for artists the business brings on board. SMP Solutions is also part of the founder's business group.

Brow waxing starts at $20, brow tinting at $40, and brow lamination at $75, with most brow services taking between 15 and 45 minutes. Lash extensions are $185 in any style and require a $50 deposit at booking.

Ombre powder brows are $450 for new clients, and cover-up work on an existing brow tattoo is $650. Each powder brow session usually runs 2 to 3 hours. Lip blush is priced between $300 and $450 and typically lasts 2 to 3 years with touch-ups.

Booking for scalp micropigmentation starts with a consultation. A full-head session costs $850, while other areas are quoted according to their size and complexity. Most clients complete the work in two or three sessions, placed 10 to 14 days apart. Each visit runs anywhere from 2 to 5 hours, depending on the area treated and how dense the pigment needs to be. Results generally hold for 4 to 6 years, after which a touch-up may be necessary. Earlier pigment work can also be adjusted: it can be made lighter, fixed, or given a new shape through laser removal or by blending pigment. Financing or payment plans may be available, and clients can raise the question at their consultation.

According to the founder, the goal is a space where people can unwind and walk out feeling self-assured, with every stage of the procedure walked through for them.

Specials & promotions

  • Lip blush special price $300 for first-come clients

    $300 (regularly $450)

    First-come, first-serve clients; waitlist booking will also be available

    On their website as of Nov 1, 2026 · Where we saw it

Services

Final prices may vary.

Brow waxing, tinting, and lamination, typically taking 15 to 45 minutes depending on the treatment.

  • Brow Waxing $20+
  • Brow Tinting $40+
  • Brow Lamination $75+

An online permanent makeup consultation.

  • PMU Online Consultation Price at booking

Lash extensions in any style, with a $50 deposit required at booking.

  • Lash Extensions $185

Lash fills priced by the time selected, including a 2 hour transfer fill.

  • Lash Fill 2 Hour Transfer Fill $120

Lip blush permanent makeup with touch-ups every few years.

  • Lip Blush $300–$450

Ombre powder brows for new clients and cover-up work on existing brow tattoos.

  • Ombre Powder Brows $450–$650

Multi-session scalp micropigmentation with a required consultation, including full head sessions and pricing by area.

  • Scalp Micropigmentation Full Head Session $850
  • Scalp Micropigmentation Session - Full Head $850+

Photos

  • Side-by-side scalp micropigmentation before and after on a client
  • Before and after powder brow work with the business watermark
  • Close-up of volume lash extensions on a client
  • Close-up of a defined brow and wing liner result
  • Close-up of lash extensions on a freckled client
  • Brow shaping and lash extensions on a client with a nose ring
  • Before and after scalp micropigmentation on a client with a beard
  • Close-up of an ombre powder brow being applied
  • Close-up of a glossy red lip blush result
  • Close-up of a scalp micropigmentation result on the crown
  • Close-up of a defined powder-brow result on a client
  • Two women posing with a Rival Beauty completion certificate in a studio

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.rivalesthetics.com (opens in a new tab)

Highlights
  • Scalp micropigmentation with a required consultation before booking
  • Ombre powder brows and cover-up work on existing brow tattoos
  • Lip blush with touch-ups every few years
  • Lash extension training courses in person and online for all skill levels
  • Financing or payment plans for scalp micropigmentation and training
  • Contact form requests answered within 24 hours
Good for
  • First-time permanent makeup clients
  • Brow shaping and tinting
  • Lash extension clients
  • Cover-up of an existing brow tattoo
  • Scalp micropigmentation consultations
  • Students seeking lash, powder brow, or scalp micropigmentation training
Treats
  • Sparse or uneven brows
  • Faded permanent makeup
  • Lash length and fullness
  • Lip color
  • Scalp density
Techniques
  • Lash extensions
  • Lash fills
  • Brow waxing
  • Brow tinting
  • Brow lamination
  • Ombre powder brows
  • Lip blush
  • Scalp micropigmentation
  • Pigment blending
  • Laser removal

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