RE:ERTH

RE:ERTH describes itself as founded on close to two decades of skincare research and innovation, and says it has been operating for nine years. The brand builds its products around Japanese White Turmeric, which it says is grown in Kyushu, Japan and harvested once a year. Its research also covers Japanese Spring Turmeric. The brand says its turmeric ingredient is backed by more than twenty years of university research and names Oxford University, Cambridge University and Kindai University among the institutions behind its formulas. Formulas are made in Japan, and the brand says they are formulated in Japan, the UK and Denmark.

The range is small on purpose. The brand offers fewer products, each meant to fit a minimalist routine, and frames its approach as Skin Longevity, aimed at keeping skin firm, balanced and resilient over time. Its flagship, Multi-Targeted Elixir, is a 30ml skin-refining serum priced at 120 SGD that the brand says lasts about four to six weeks. The FAQ says it can stand in for a separate vitamin C serum and can be used as the first step after cleansing. The brand describes it as oil-free, non-comedogenic, vegan, free of added fragrance and not tested on animals. It contains the two turmeric ingredients and APPS, a stabilized form of vitamin C. The brand reports that the serum absorbs in about ten seconds and leaves no residue, and it lists a 4.9 average rating from 197 customer reviews on its product page.

Other products cover specific concerns. Barrier Control is an acne and pore treatment at 90 SGD. Hydrating Gel Moisturizer is a 50ml oil-free gel at 95 SGD, described as non-comedogenic and anti-bacterial. PhytoBright+ is a daily skin supplement at 145 SGD, intended to support a brighter, more even skin tone. Firming Night Cream pairs nano-encapsulated retinal with the brand's LIPODISQ delivery system, and Illuminating Concentrate is a botanical serum for dark spots at 130 SGD. Radiance Defense is a sunscreen at 65 SGD. The Clarifying Cleanser, Calming Toner, Smoothing Eye Cream, Omni Serum, Rejuvenating Hand Treatment and Mochi Skin Trio round out the range. The Starter Ritual set combines a cleanser, the Elixir, the toner and the gel moisturizer in a wooden keepsake box for 356 SGD, or four payments of 89 SGD. The brand describes its products as suitable for all skin types, and says they are cruelty-free and non-sensitizing.

Ordering details are set out on the site. Orders are processed within two working days, and courier deliveries are attempted within the same window. Shipping is offered to Australia, Brunei, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, the United Kingdom, the United States, Canada and the rest of the world. Customers who are not satisfied can request a refund, minus processing fees, within 30 days of receiving a purchase, with the product returned to the brand. Gift cards and Reward Petals cannot be returned or exchanged. Auto Replenish delivers chosen products every three months with 15% off and free local shipping; plans renew every six months, can be cancelled after the first six-month period, and need a credit or debit card. Empty bottles from any beauty brand can be dropped off for recycling, and Rewards Garden members earn Petals for bottles purchased.

The brand focuses on skin health and says its products address the root causes of skin concerns. It favors fewer products, formulated for a simple routine, under its Skin Longevity framework.