Rapunzel's Lice Boutique Sterling Heights

Sarah Casello-Rees founded the business in fall 2008. It describes its goal as helping families who are dealing with head lice in stressful situations. The business says it has treated more than 20,000 cases of head lice, and it calls its founder a pioneer in non-toxic lice treatment in Michigan.

Clients should arrive with a clean scalp and hair that has been fully detangled from roots to ends. The treatment leaves oil in the hair that is washed out at home, so it helps to plan the rest of the day around that. Appointments can be requested through an online form that asks for the location, preferred timing and the number of family members. At Farmington Hills, Sterling Heights, Toledo, Grand Blanc and Kalamazoo, treatments and head-checks are by appointment only, and product pick-up at those locations is arranged by calling ahead. Several locations also keep evening and weekend hours alongside morning and afternoon slots.

Pricing is straightforward, with no up-selling and no added charges for long hair or advanced infestations. The standard treatment with a 30-day guarantee is $169. A $139 service is listed for children age three and under and for anyone with hair two inches or shorter. The One-Visit Guarantee means clients leave lice-free. If the whole family is checked and anyone gets lice again within 30 days, the business re-treats for free, and an extended 60-day guarantee is available on request. Services and products are eligible for Health Savings Account and Flexible Spending Account payment.

Clients with curly, coily or coarse hair can call ahead to request a practitioner experienced with 2C, 3C and 4C hair. The business also states that it does not share client data with third parties for marketing or other purposes.

The business says it uses all natural, non-toxic products and techniques, with the aim of supporting families through the stress of a lice problem.