Purity Nails 21 Kennesaw

Purity Nails 21 runs two locations: a Midtown Atlanta salon at 985 Monroe Drive NE, Suite A, and a Kennesaw salon at 2615 George Busbee Parkway NW, Suite 17. The business describes itself as a non-toxic, vegan and cruelty-free nail salon, and says it aims to set a new standard for the nail service industry.

Its stated focus is safe products, proper sanitation, a calm atmosphere and trained staff. Tools are disinfected and sterilized with hospital-grade products after every use. Pedicures are done in portable resin bowls rather than whirlpool baths, and manicure bowls, tables and other high-contact surfaces are disinfected between clients. The salon also says it works to keep its air quality and environment non-toxic. Services take place in a room with soothing music and essential oil scents.

Polishes are vegan and cruelty-free and are made without formaldehyde, formaldehyde resin, toluene, DBP or camphor. The salon says its scrubs and soaks are custom blended from certified organic spa products and 100% natural ingredients, and it makes its own sugar scrub and detoxing soak. Builder gel and Gel-X are applied and removed without electric filing. Gel removal is done without an electric drill or acetone soak. Hard gel, acrylic, SNS and dip powder cannot be removed at the salon.

Booking is available online through the website or the booking site, or by sending a message through the contact form, which asks which location you want. Nail art is quoted after you send a photo of your design through the salon's Instagram page, @puritynails21. Gift cards can be bought on the website. Gel removal needs to be booked when gel is on your nails, since it can take up to 20 minutes. Cancellations with less than 24 hours' notice are charged 50% of the service fee, and missed appointments or cancellations within 2 hours are charged the full service cost. Groups of three or more need 48 hours' notice to cancel or reschedule. Arriving 15 minutes or more late may shorten or forfeit the appointment, with the full price still due. The salon accepts credit cards, debit cards and Apple Pay, but not cash or checks. Hours are Monday 12:00pm to 5:00pm, Tuesday through Saturday 10:00am to 7:00pm, and Sunday 11:00am to 6:00pm, and the salon is closed on holidays.

Built around safe products, strict sanitation, a calm room and trained staff, with a non-toxic approach to products and the environment.

A calm space with soothing music and essential oil scents.