Purely Esthetics

Purely Esthetics is a small skincare studio in O'Fallon, Illinois, focused on facials and brow services. The menu runs from a 30-minute glow facial to a 75-minute deluxe session that includes an upper body treatment and facial massage, so clients can choose between a quick refresh and a longer, more involved visit.

New clients are encouraged to start with the Intro to Glow facial, a 55-minute session that is customized to the client's skin needs. The visit includes a conversation about skin goals and a plan for future sessions, so later appointments can build on it.

Custom work is central to the menu. The Custom Facial, priced from $70 and running 45 minutes or longer, begins with a skin analysis and moves through a double cleanse, exfoliation, a treatment mask and finishing products. The Dermaplane Facial is a 60-minute custom treatment centered on exfoliation through dermaplaning, and it adds a treatment mask and a hand and arm massage.

Brow services include Classic Brow Shaping and the Face Trio, which covers brows, lip and chin. Clients who only want to pick up homecare can book a free 15-minute Product Pickup to browse the retail shelves and talk through products.

The studio is open Wednesday through Saturday, with later hours on Thursday, and is closed Sunday, Monday and Tuesday. Gift cards are available, a referral program offers 15% off the next service for clients who bring a friend, and Buy Now, Pay Later can be arranged in person for bookings between $50 and $4,000, subject to approval before the appointment.

Treatments are built around each client's skin needs, with an analysis and a customized plan rather than a single fixed facial.